Is the $30,504 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $30,504 is below the typical market range for this vehicle.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in IA spend an average of 80 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Dubuque, IA 52003. VIN: 1FTEW1EP1PFA00872. Mileage: 69,084 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $34,205 to $40,500, based on 26 comparable listings matched to this vehicle.

2023 Ford F-150 XL for Sale in Dubuque, IA

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Vehicle Details

VIN1FTEW1EP1PFA00872

TrimXL

Exterior ColorWhite

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot152

Great Deal

$30,50469,084 mi

Dubuque, IA 52003

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Great Deal

Why: Listed at $30,504, comparable market range $34,205–$40,500, based on 26 comparable listings. Days on lot: 152 days (market average 80 days).

Market price position

$30,504 · $3,701 below market low

Comparable range: $34,205 – $40,500
vs. market low: — $3,701 (11% below)
Comparable vehicles: 26

Market Retail Price (MRP™)

$37,353

This vehicle $30,504 · $6,849 (18%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$32,521

This vehicle $30,504 · $2,017 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-05) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 17–60 days.

Verify before inquiring

This listing has been available about 2.5x longer than comparable vehicles typically take to sell (cohort sells in 17–60 days; this one is at 152). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$34,205 – $40,500

Finnin Ford

Dubuque, IA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Finnin Ford for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 5, 2026

Listed by a franchise dealer in Dubuque, IA · On lot for 152 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $30,504 by finnin ford in Dubuque, IA 52003. It has 69,084 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 26 comparable listings matched to this vehicle, the estimated market range is $34,205 to $40,500. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 152 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Dubuque, IA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Dubuque, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP1PFA00872 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in IA

IA Market Listings

917

Average Price

$43,936

Price Range

$14,999–$132,995

Avg Days on Lot

Based on all 917 2021-2025 Ford F-150 listings in the IA market, the average asking price is $43,936. This listing at $30,504 is $13,432 below the broader IA average (31% below the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $14,999 to $132,995. Similar vehicles spend an average of 80 days on dealer lots in this market.