Is the $23,499 price on this 2018 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $23,499 is within the typical market range for this vehicle.

What is the average price for a 2018 Ford F-150 in WI?

Based on 1,492 comparable listings in WI, the average asking price for a 2016-2020 Ford F-150 is $25,829, with prices ranging from $8,994 to $63,493.

How long does a 2018 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 57 days on dealer lots.

Where is this 2018 Ford F-150 located?

This vehicle is listed in Oconto Falls, WI 54154. VIN: 1FTEW1E57JFD03211. Mileage: 96,920 miles.

What is the fair market price range for this 2018 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $13,990 to $28,990, based on 40 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTEW1E57JFD03211

TrimXLT

Exterior ColorSilver

Drivetrain4WD

Engine5.0L V8

TransmissionAutomatic

Fuel TypeE85

Inventory Typeused

Days on Lot103

2018 Ford F-150

XLT

Fair Price

$23,49996,920 mi

Oconto Falls, WI 54154

Is this 2018 Ford F-150 XLT a good deal?

OAV verdict: Fair Price

Why: Listed at $23,499, comparable market range $13,990–$28,990, based on 40 comparable listings. Days on lot: 103 days (market average 57 days).

Market price position

$23,499 · within market range

$13,990comparable$28,990

Regional range: $13,990 – $28,990
vs. market: $9,509 above low · $5,491 below high
Comparable vehicles: 40

Market Retail Price (MRP™)

$21,490

This vehicle $23,499 · $2,009 (9%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$23,396

This vehicle $23,499 · $103 (0%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 10–45 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$23,999 – $23,999

Regional Range$13,990 – $28,990

S&L Ford

Oconto Falls, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from s&l ford →

Request availability and out-the-door price

OAV will route your inquiry to S&L Ford for current availability of this 2018 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2018 Ford F-150

Listing updated: Jul 15, 2026

Listed by a franchise dealer in Oconto Falls, WI · On lot for 103 days · VIN verifiable at NHTSA

This used 2018 Ford F-150 XLT is listed at $23,499 by s&l ford in Oconto Falls, WI 54154. It has 96,920 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 5.0L V8 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 40 similar vehicles in the Oconto Falls market, the estimated market range is $13,990 to $28,990. The local market range in WI is $23,999 to $23,999.

This vehicle has been on the lot for 103 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Oconto Falls, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Oconto Falls, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1E57JFD03211 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Ford F-150 Market in WI

Comparable Vehicles

1,492

Average Price

$25,829

Price Range

$8,994–$63,493

Avg Days on Lot

Based on 1,492 comparable 2016-2020 Ford F-150 listings in WI, the average asking price is $25,829. This listing at $23,499 is $2,330 below average (9% below market). Comparable prices in WI range from $8,994 to $63,493. Similar vehicles spend an average of 57 days on dealer lots in this market.