Is the $34,998 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $34,998 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in AL?

Based on 3,160 comparable listings in AL, the average asking price for a 2021-2025 Ford F-150 is $46,739, with prices ranging from $16,995 to $209,878.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in AL spend an average of 59 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Hoover, AL 35244. VIN: 1FTEW1CP5PKD74119. Mileage: 34,872 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $23,990 to $40,998, based on 68 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTEW1CP5PKD74119

TrimXL

Exterior ColorGray

DrivetrainRWD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot23

2023 Ford F-150

Fair Price

$34,99834,872 mi

Hoover, AL 35244

Is this 2023 Ford F-150 XL a good deal?

OAV verdict: Fair Price

Why: Listed at $34,998, comparable market range $23,990–$40,998, based on 68 comparable listings. Days on lot: 23 days (market average 59 days).

Market price position

$34,998 · within market range

$23,990comparable$40,998

Regional range: $23,990 – $40,998
vs. market: $11,008 above low · $6,000 below high
Comparable vehicles: 68

Market Retail Price (MRP™)

$32,494

This vehicle $34,998 · $2,504 (8%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$35,725

This vehicle $34,998 · $727 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–58 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$37,438 – $37,438

Regional Range$23,990 – $40,998

Carmax Birmingham

Hoover, AL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Carmax Birmingham for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 18, 2026

Listed by an independent dealer in Hoover, AL · On lot for 23 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XL is listed at $34,998 by carmax birmingham in Hoover, AL 35244. It has 34,872 miles on the odometer. The exterior color is Gray. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 68 similar vehicles in the Hoover market, the estimated market range is $23,990 to $40,998. The local market range in AL is $37,438 to $37,438.

This vehicle has been on the lot for 23 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Hoover, AL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Hoover, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1CP5PKD74119 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in AL

Comparable Vehicles

3,160

Average Price

$46,739

Price Range

$16,995–$209,878

Avg Days on Lot

Based on 3,160 comparable 2021-2025 Ford F-150 listings in AL, the average asking price is $46,739. This listing at $34,998 is $11,741 below average (25% below market). Comparable prices in AL range from $16,995 to $209,878. Similar vehicles spend an average of 59 days on dealer lots in this market.