Is the $30,998 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $30,998 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in FL?

Based on 13,823 comparable listings in FL, the average asking price for a 2021-2025 Ford F-150 is $48,233, with prices ranging from $8,484 to $160,500.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in FL spend an average of 57 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Daytona Beach, FL 32124. VIN: 1FTEW1C89PKD70132. Mileage: 76,104 miles.

No Photo Available

Vehicle Details

VIN1FTEW1C89PKD70132

TrimXLT

Exterior ColorSilver

DrivetrainRWD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot4

2023 Ford F-150

XLT

Unscored

$30,99876,104 mi

Daytona Beach, FL 32124

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Unscored

Why: Listed at $30,998, comparable market range $39,582–$41,128, based on 7 comparable listings. Days on lot: 4 days (market average 57 days).

Market price position

$30,998 · $8,584 below market low

$39,582 – $41,128 comparable

Regional range: $39,582 – $41,128
vs. market low: — $8,584 (22% below)
Comparable vehicles: 7

Market Retail Price (MRP™)

$40,355

This vehicle $30,998 · $9,357 (23%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$35,977

This vehicle $30,998 · $4,979 (14%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-20) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 20–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$39,582 – $41,128

Regional Range$20,999 – $49,999

Daytona Auto Mall

Daytona Beach, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Daytona Auto Mall for current availability of this 2023 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 20, 2026

Listed by a franchise dealer in Daytona Beach, FL · On lot for 4 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $30,998 by daytona auto mall in Daytona Beach, FL 32124. It has 76,104 miles on the odometer. The exterior color is Silver. It features a RWD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 7 similar vehicles in the Daytona Beach market, the estimated market range is $39,582 to $41,128. The local market range in FL is $39,582 to $41,128.

This vehicle has been on the lot for 4 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Daytona Beach, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Daytona Beach, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1C89PKD70132 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in FL

Comparable Vehicles

13,823

Average Price

$48,233

Price Range

$8,484–$160,500

Avg Days on Lot

Based on 13,823 comparable 2021-2025 Ford F-150 listings in FL, the average asking price is $48,233. This listing at $30,998 is $17,235 below average (36% below market). Comparable prices in FL range from $8,484 to $160,500. Similar vehicles spend an average of 57 days on dealer lots in this market.