Is the $33,996 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $33,996 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in CA?

Based on 6,279 comparable listings in CA, the average asking price for a 2021-2025 Ford F-150 is $51,484, with prices ranging from $11,995 to $176,150.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in CA spend an average of 71 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Santa Rosa, CA 95407. VIN: 1FTEW1C58PKE14594. Mileage: 83,319 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $35,298 to $56,501, based on 18 comparable vehicles.

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Vehicle Details

VIN1FTEW1C58PKE14594

TrimLariat

Exterior ColorBlue

DrivetrainRWD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeE85 / Unleaded

Inventory Typeused

Days on Lot103

2023 Ford F-150

Lariat

Great Deal

$33,99683,319 mi

Santa Rosa, CA 95407

Is this 2023 Ford F-150 Lariat a good deal?

OAV verdict: Great Deal

Why: Listed at $33,996, comparable market range $35,298–$56,501, based on 18 comparable listings. Days on lot: 103 days (market average 71 days).

Market price position

$33,996 · $1,302 below market low

$35,298comparable$56,501

Regional range: $35,298 – $56,501
vs. market low: — $1,302 (4% below)
Comparable vehicles: 18

Market Retail Price (MRP™)

$45,900

This vehicle $33,996 · $11,904 (26%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$41,713

This vehicle $33,996 · $7,717 (19%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-23) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 22–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$35,298 – $56,501

Freeman Lexus

Santa Rosa, CA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from freeman lexus →

Request availability and out-the-door price

OAV will route your inquiry to Freeman Lexus for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 23, 2026

Listed by a franchise dealer in Santa Rosa, CA · On lot for 103 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Lariat is listed at $33,996 by freeman lexus in Santa Rosa, CA 95407. It has 83,319 miles on the odometer. The exterior color is Blue. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 18 similar vehicles in the Santa Rosa market, the estimated market range is $35,298 to $56,501.

This vehicle has been on the lot for 103 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Santa Rosa, CA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Santa Rosa, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1C58PKE14594 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in CA

Comparable Vehicles

6,279

Average Price

$51,484

Price Range

$11,995–$176,150

Avg Days on Lot

Based on 6,279 comparable 2021-2025 Ford F-150 listings in CA, the average asking price is $51,484. This listing at $33,996 is $17,488 below average (34% below market). Comparable prices in CA range from $11,995 to $176,150. Similar vehicles spend an average of 71 days on dealer lots in this market.