Is the $31,995 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $31,995 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in TX?

Based on 18,858 comparable listings in TX, the average asking price for a 2021-2025 Ford F-150 is $48,550, with prices ranging from $13,499 to $218,215.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in TX spend an average of 103 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Dallas, TX 75237. VIN: 1FTEW1C54PFD21483. Mileage: 71,500 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $23,000 to $56,000, based on 286 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTEW1C54PFD21483

TrimXLT

Exterior ColorGray

DrivetrainRWD

Engine5.0L V8

TransmissionAutomatic

Fuel TypeE85

Inventory Typeused

Days on Lot39

2023 Ford F-150

XLT

Fair Price

$31,99571,500 mi

Dallas, TX 75237

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Fair Price

Why: Listed at $31,995, comparable market range $23,000–$56,000, based on 286 comparable listings. Days on lot: 39 days (market average 103 days).

Market price position

$31,995 · within market range

$23,000comparable$56,000

Regional range: $23,000 – $56,000
vs. market: $8,995 above low · $24,005 below high
Comparable vehicles: 286

Market Retail Price (MRP™)

$39,500

This vehicle $31,995 · $7,505 (19%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,422

This vehicle $31,995 · $4,427 (12%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-16) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 20–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$23,000 – $56,000

Southwest Kia

Dallas, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from southwest kia →

Request availability and out-the-door price

OAV will route your inquiry to Southwest Kia for current availability of this 2023 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 15, 2026

Listed by a franchise dealer in Dallas, TX · On lot for 39 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $31,995 by southwest kia in Dallas, TX 75237. It has 71,500 miles on the odometer. The exterior color is Gray. It features a RWD drivetrain with a 5.0L V8 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 286 similar vehicles in the Dallas market, the estimated market range is $23,000 to $56,000.

This vehicle has been on the lot for 39 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Dallas, TX trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Dallas, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1C54PFD21483 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in TX

Comparable Vehicles

18,858

Average Price

$48,550

Price Range

$13,499–$218,215

Avg Days on Lot

103

Based on 18,858 comparable 2021-2025 Ford F-150 listings in TX, the average asking price is $48,550. This listing at $31,995 is $16,555 below average (34% below market). Comparable prices in TX range from $13,499 to $218,215. Similar vehicles spend an average of 103 days on dealer lots in this market.