Is the $35,891 price on this 2026 Ford Ranger a good deal?

OAV rates this as Fair Price because the asking price of $35,891 is within the typical market range for this vehicle.

How long does a 2026 Ford Ranger typically stay on dealer lots?

Comparable Ford Ranger listings in SD spend an average of 75 days on dealer lots.

Where is this 2026 Ford Ranger located?

This vehicle is listed in Rapid City, SD 57701. VIN: 1FTER4PH4TLE21754. Mileage: 21 miles.

2026 Ford Ranger XL for Sale in Rapid City, SD

No Photo Available

Vehicle Details

VIN1FTER4PH4TLE21754

TrimXL

Exterior ColorWhite

Drivetrain4WD

Engine2.3L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$39,670

Days on Lot70

Unscored

$35,89121 mi

Dealer-reported mileage — not independently verified by OAV.

Rapid City, SD 57701

Is this 2026 Ford Ranger XL a good deal?

OAV verdict: Unscored

Why: Listed at $35,891, comparable market range $35,587–$39,584, based on 3 comparable listings. Days on lot: 70 days (market average 75 days).

Manufacturer MSRPReference

$39,670

This vehicle $35,891 · $3,779 (10%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$35,891 · within market range

Comparable range: $35,587 – $39,584
vs. market: $304 above low · $3,693 below high
Comparable vehicles: 3

Market Retail Price (MRP™)

$37,586

This vehicle $35,891 · $1,695 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$37,137

This vehicle $35,891 · $1,246 (3%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 24–97 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$35,587 – $36,301

Regional Range$35,587 – $39,584

Mckie Ford Lincoln

Rapid City, SD

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from mckie ford lincoln →

Request availability and out-the-door price

OAV will route your inquiry to Mckie Ford Lincoln for current availability of this 2026 Ford Ranger XL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Ford Ranger

Listing updated: Jul 30, 2026

Listed by a franchise dealer in Rapid City, SD · On lot for 70 days · VIN verifiable at NHTSA

This new 2026 Ford Ranger XL is listed at $35,891 by mckie ford lincoln in Rapid City, SD 57701. It has 21 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.3L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 comparable listings matched to this vehicle for its price verdict, the estimated market range is $35,587 to $39,584. The local market range in SD is $35,587 to $36,301.

This vehicle has been on the lot for 70 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rapid City, SD trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford Ranger against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rapid City, SD, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTER4PH4TLE21754 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford Ranger Market in SD

SD Market Listings

Average Price

$46,397

Price Range

$35,587–$61,185

Avg Days on Lot

Based on all 58 2024-2028 Ford Ranger listings in the SD market, the average asking price is $46,397. This listing at $35,891 is $10,506 below average (23% below market). Comparable prices in SD range from $35,587 to $61,185. Similar vehicles spend an average of 75 days on dealer lots in this market.