Is the $60,045 price on this 2026 Ford Ranger a good deal?

OAV rates this as Fair Price because the asking price of $60,045 is within the typical market range for this vehicle.

How long does a 2026 Ford Ranger typically stay on dealer lots?

Comparable Ford Ranger listings in WI spend an average of 60 days on dealer lots.

Where is this 2026 Ford Ranger located?

This vehicle is listed in Brillion, WI 54110. VIN: 1FTER4LR9TLE24454. Mileage: mileage not reported.

What is the fair market price range for this 2026 Ford Ranger?

OAV's Price-to-Market analysis estimates the fair market range is $59,820 to $62,530, based on 13 comparable listings matched to this vehicle.

2026 Ford Ranger Raptor for Sale in Brillion, WI

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Vehicle Details

VIN1FTER4LR9TLE24454

TrimRaptor

Exterior ColorGray

Drivetrain4WD

Engine3.0L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$60,045

Days on Lot87

Raptor

Fair Price

$60,045Mileage not verified

Brillion, WI 54110

Is this 2026 Ford Ranger Raptor a good deal?

OAV verdict: Fair Price

Why: Listed at $60,045, comparable market range $59,820–$62,530, based on 13 comparable listings. Days on lot: 87 days (market average 60 days).

Manufacturer MSRPReference

$60,045

This vehicle $60,045 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$60,045 · within market range

Comparable range: $59,820 – $62,530
vs. market: $225 above low · $2,485 below high
Comparable vehicles: 13

Market Retail Price (MRP™)

$61,175

This vehicle $60,045 · $1,130 (2%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$61,124

This vehicle $60,045 · $1,079 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-10) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 10–35 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$59,820 – $62,530

Horn Ford

Brillion, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Horn Ford for current availability of this 2026 Ford Ranger Raptor and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Ford Ranger

Listing updated: Aug 10, 2026

Listed by a franchise dealer in Brillion, WI · On lot for 87 days · VIN verifiable at NHTSA

This new 2026 Ford Ranger Raptor is listed at $60,045 by horn ford in Brillion, WI 54110. The exterior color is Gray. It features a 4WD drivetrain with a 3.0L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 13 comparable listings matched to this vehicle, the estimated market range is $59,820 to $62,530. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 87 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brillion, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford Ranger against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brillion, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTER4LR9TLE24454 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford Ranger Market in WI

WI Market Listings

296

Average Price

$46,358

Price Range

$33,568–$63,449

Avg Days on Lot

Based on all 296 2024-2028 Ford Ranger listings in the WI market, the average asking price is $46,358. This listing at $60,045 is $13,687 above the broader WI average (30% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $33,568 to $63,449. Similar vehicles spend an average of 60 days on dealer lots in this market.