2024 Ford Ranger Lariat
Vehicle Details
Lariat
Wilmington, NC 28403
Is this 2024 Ford Ranger Lariat a good deal?
OAV verdict: Great Deal
Why: Listed at $39,898, comparable market range $42,674–$45,898, based on 10 comparable listings. Listed 24 days · about typical for comparable local listings (typical ~15–75 days).
Market price position
$39,898 · $2,776 below market low
- Comparable range
- $42,674 – $45,898
- vs. market low
- — $2,776 (7% below)
- Comparable vehicles
- 10
Market Retail Price (MRP™)
$44,286This vehicle $39,898 · $4,388 (10%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$40,405This vehicle $39,898 · $507 (1%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 21–65 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Bmw Of Wilmington
Wilmington, NC
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Bmw Of Wilmington for current availability of this 2024 Ford Ranger Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford Ranger
Listing updated: Aug 25, 2026Listed by a franchise dealer in Wilmington, NC · On lot for 24 days · VIN verifiable at NHTSA
This used 2024 Ford Ranger Lariat is listed at $39,898 by bmw of wilmington in Wilmington, NC 28403. It has 28,057 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.3L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $42,674 to $45,898. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 24 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Wilmington, NC trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Ford Ranger against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Wilmington, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTER4KH9RLE20566 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Ford Ranger Market in NC
NC Market Listings
678
Average Price
$41,767
Price Range
$11,900–$67,479
Avg Days on Lot
63
Based on all 678 2022-2026 Ford Ranger listings in the NC market, the average asking price is $41,767. This listing at $39,898 is $1,869 below the broader NC average (4% below the NC average). This is a wider, all-trim comparison across NC; OAV's price verdict above uses the closer comparable set. Comparable prices in NC range from $11,900 to $67,479. Similar vehicles spend an average of 63 days on dealer lots in this market.
Similar Ford Ranger Listings in NC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
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2022 Ford Ranger
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2022 Ford Ranger
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2022 Ford Ranger
XLT
Asheboro, NC
2023 Ford Ranger
XLT
Raleigh, NC
2022 Ford Ranger
XLT
Clyde, NC
2023 Ford Ranger
XLT
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