Vehicle Details
2024 Ford Ranger
Lariat
Moberly, MO 65270
Is this 2024 Ford Ranger Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $43,090, comparable market range $37,817–$43,875, based on 17 comparable listings. Days on lot: 16 days (market average 56 days).
Market price position
$43,090 · within market range
- Regional range
- $37,817 – $43,875
- vs. market
- $5,273 above low · $785 below high
- Comparable vehicles
- 17
Market Retail Price (MRP™)
$40,846This vehicle $43,090 · $2,244 (5%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,840This vehicle $43,090 · $3,250 (8%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-19) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 18–63 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.
Moberly Motor Company
Moberly, MO
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Moberly Motor Company for current availability of this 2024 Ford Ranger Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford Ranger
Listing updated: Jul 19, 2026Listed by a franchise dealer in Moberly, MO · On lot for 16 days · VIN verifiable at NHTSA
This used 2024 Ford Ranger Lariat is listed at $43,090 by moberly motor company in Moberly, MO 65270. It has 30,696 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.3L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 17 similar vehicles in the Moberly market, the estimated market range is $37,817 to $43,875.
This vehicle has been on the lot for 16 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Moberly, MO trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Ford Ranger against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Moberly, MO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTER4KH5RLE47618 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Ford Ranger Market in MO
Comparable Vehicles
842
Average Price
$42,072
Price Range
$18,500–$66,055
Avg Days on Lot
56
Based on 842 comparable 2022-2026 Ford Ranger listings in MO, the average asking price is $42,072. This listing at $43,090 is $1,018 above average (2% above market). Comparable prices in MO range from $18,500 to $66,055. Similar vehicles spend an average of 56 days on dealer lots in this market.
Similar Ford Ranger Listings in MO
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Lariat — compare trims below)
2023 Ford Ranger
Lariat
Kansas City, MO
2023 Ford Ranger
Lariat
Platte City, MO
2022 Ford Ranger
Lariat
Excelsior Springs, MO
2023 Ford Ranger
Lariat
Lebanon, MO
2022 Ford Ranger
XL
Herculaneum, MO
2023 Ford Ranger
XLT
Cameron, MO
2023 Ford Ranger
XLT
Chillicothe, MO
2024 Ford Ranger
XL
Columbia, MO