Is the $98,269 price on this 2023 Ford F-150 Lightning a good deal?

OAV rates this as a Great Deal because the asking price of $98,269 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 Lightning in TX?

Based on 231 comparable listings in TX, the average asking price for a 2021-2025 Ford F-150 Lightning is $54,846, with prices ranging from $31,999 to $100,884.

How long does a 2023 Ford F-150 Lightning typically stay on dealer lots?

Comparable Ford F-150 Lightning listings in TX spend an average of 191 days on dealer lots.

Where is this 2023 Ford F-150 Lightning located?

This vehicle is listed in Houston, TX 77024. VIN: 1FT6W1EV6PWG11970. Mileage: mileage not reported.

No Photo Available

Vehicle Details

VIN1FT6W1EV6PWG11970

TrimPlatinum

Exterior ColorWhite

Drivetrain4WD

TransmissionAutomatic

Fuel TypeElectric

Inventory Typenew

MSRP$98,269

Days on Lot1271

2023 Ford F-150 Lightning

Platinum

Unscored

$98,269Mileage not verified

Houston, TX 77024

Is this 2023 Ford F-150 Lightning Platinum a good deal?

OAV verdict: Unscored

Why: Listed at $98,269, comparable market range $98,619–$100,834, based on 5 comparable listings. Days on lot: 1271 days (market average 191 days).

Market price position

$98,269 · $350 below market low

$98,619comparable$100,834

Regional range: $98,619 – $100,834
vs. market low: — $350 (0% below)
Comparable vehicles: 5

Market Retail Price (MRP™)

$99,727

This vehicle $98,269 · $1,458 (1%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$66,940

This vehicle $98,269 · $31,329 (47%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-23) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

High Demand

Similar vehicles recently sold in an estimated 9–24 days.

What does Demand-Verified mean?

Verify before inquiring

This listing has been on market about 53.0x longer than typical for similar vehicles (cohort sells in 9–24 days; this one is at 1271). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$98,619 – $100,834

Regional Range$98,619 – $100,834

Group 1 Automotive

Houston, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from group 1 automotive →

Request availability and out-the-door price

OAV will route your inquiry to Group 1 Automotive for current availability of this 2023 Ford F-150 Lightning Platinum and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150 Lightning

Listing updated: Jul 23, 2026

Listed by a franchise dealer in Houston, TX · On lot for 1271 days · VIN verifiable at NHTSA

This new 2023 Ford F-150 Lightning Platinum is listed at $98,269 by group 1 automotive in Houston, TX 77024. The exterior color is White. It features a 4WD drivetrain and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 5 similar vehicles in the Houston market, the estimated market range is $98,619 to $100,834. The local market range in TX is $98,619 to $100,834.

This vehicle has been on the lot for 1271 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Houston, TX electric market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 Lightning against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FT6W1EV6PWG11970 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Lightning Market in TX

Comparable Vehicles

231

Average Price

$54,846

Price Range

$31,999–$100,884

Avg Days on Lot

191

Based on 231 comparable 2021-2025 Ford F-150 Lightning listings in TX, the average asking price is $54,846. This listing at $98,269 is $43,423 above average (79% above market). Comparable prices in TX range from $31,999 to $100,884. Similar vehicles spend an average of 191 days on dealer lots in this market.