Is the $37,898 price on this 2026 Ford Explorer a good deal?

OAV rates this as a Great Deal because the asking price of $37,898 is below the typical market range for this vehicle.

How long does a 2026 Ford Explorer typically stay on dealer lots?

Comparable Ford Explorer listings in WI spend an average of 79 days on dealer lots.

Where is this 2026 Ford Explorer located?

This vehicle is listed in Arlington, WI 53911. VIN: 1FMUK8DH1TGA23398. Mileage: 1,167 miles.

2026 Ford Explorer Active for Sale in Arlington, WI

No Photo Available

Vehicle Details

VIN1FMUK8DH1TGA23398

TrimActive

Exterior ColorWhite

Drivetrain4WD

Engine2.3L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$44,500

Days on Lot271

Active

Unscored

$37,8981,167 mi

Dealer-reported mileage — not independently verified by OAV.

Arlington, WI 53911

Is this 2026 Ford Explorer Active a good deal?

OAV verdict: Unscored

Why: Listed at $37,898, comparable market range $39,134–$45,088, based on 3 comparable listings. Days on lot: 271 days (market average 79 days).

Manufacturer MSRPReference

$44,500

This vehicle $37,898 · $6,602 (15%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$37,898 · $1,236 below market low

Regional range: $39,134 – $45,088
vs. market low: — $1,236 (3% below)
Comparable vehicles: 3

Market Retail Price (MRP™)

$42,111

This vehicle $37,898 · $4,213 (10%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$45,120

This vehicle $37,898 · $7,222 (16%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–106 days.

Verify before inquiring

This listing has been on market about 2.6x longer than typical for similar vehicles (cohort sells in 19–106 days; this one is at 271). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$39,134 – $45,088

Regional Range$38,104 – $51,750

Bell Ford

Arlington, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from bell ford →

Request availability and out-the-door price

OAV will route your inquiry to Bell Ford for current availability of this 2026 Ford Explorer Active and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Ford Explorer

Listing updated: Jul 29, 2026

Listed by a franchise dealer in Arlington, WI · On lot for 271 days · VIN verifiable at NHTSA

This new 2026 Ford Explorer Active is listed at $37,898 by bell ford in Arlington, WI 53911. It has 1,167 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.3L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 comparable listings matched to this vehicle for its price verdict, the estimated market range is $39,134 to $45,088. The local market range in WI is $39,134 to $45,088.

This vehicle has been on the lot for 271 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Arlington, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford Explorer against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Arlington, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMUK8DH1TGA23398 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford Explorer Market in WI

WI Market Listings

1,694

Average Price

$49,041

Price Range

$21,997–$65,790

Avg Days on Lot

Based on all 1,694 2024-2028 Ford Explorer listings in the WI market, the average asking price is $49,041. This listing at $37,898 is $11,143 below average (23% below market). Comparable prices in WI range from $21,997 to $65,790. Similar vehicles spend an average of 79 days on dealer lots in this market.