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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Ford Bronco 4-Door Wildtrak

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Vehicle Details

VIN1FMEE5DP9PLB77288
TrimWildtrak
Exterior ColorSilver
Drivetrain4WD
Engine2.7L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot92

Wildtrak

Fair Price
$46,19536,439 mi

Rocky Mount, NC 27804

Is this 2023 Ford Bronco 4-Door Wildtrak a good deal?

OAV verdict: Fair Price

Why: Listed at $46,195, comparable market range $45,493–$51,895, based on 10 comparable listings. Days on lot: 92 days (market average 110 days).

Market price position

$46,195 · within market range

Comparable range
$45,493 – $51,895
vs. market
$702 above low · $5,700 below high
Comparable vehicles
10

Market Retail Price (MRP™)

$48,694

This vehicle $46,195 · $2,499 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$46,755

This vehicle $46,195 · $560 (1%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1860 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$45,493 – $51,895

Joey Griffin Kia

Rocky Mount, NC

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About This 2023 Ford Bronco 4-Door

Listing updated: Aug 15, 2026

Listed by a franchise dealer in Rocky Mount, NC · On lot for 92 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco 4-Door Wildtrak is listed at $46,195 by joey griffin kia in Rocky Mount, NC 27804. It has 36,439 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $45,493 to $51,895. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 92 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rocky Mount, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rocky Mount, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMEE5DP9PLB77288 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Bronco 4-Door Market in NC

NC Market Listings

503

Average Price

$49,209

Price Range

$26,900–$92,590

Avg Days on Lot

110

Based on all 503 2021-2025 Ford Bronco 4-Door listings in the NC market, the average asking price is $49,209. This listing at $46,195 is $3,014 below the broader NC average (6% below the NC average). This is a wider, all-trim comparison across NC; OAV's price verdict above uses the closer comparable set. Comparable prices in NC range from $26,900 to $92,590. Similar vehicles spend an average of 110 days on dealer lots in this market.

Similar Ford Bronco 4-Door Listings in NC

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Wildtrak — compare trims below)