2023 Ford Bronco 4-Door Wildtrak
Vehicle Details
Wildtrak
Columbus, OH 43228
Is this 2023 Ford Bronco 4-Door Wildtrak a good deal?
OAV verdict: Great Deal
Why: Listed at $32,000, comparable market range $44,913–$49,500, based on 35 comparable listings. Days on lot: 84 days (market average 136 days).
Market price position
$32,000 · $12,913 below market low
- Comparable range
- $44,913 – $49,500
- vs. market low
- — $12,913 (29% below)
- Comparable vehicles
- 35
Market Retail Price (MRP™)
$47,207This vehicle $32,000 · $15,207 (32%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$37,137This vehicle $32,000 · $5,137 (14%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-05) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 17–59 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Valley Ford Of Columbus
Columbus, OH
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OAV will route your inquiry to Valley Ford Of Columbus for current availability of this 2023 Ford Bronco 4-Door Wildtrak and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford Bronco 4-Door
Listing updated: Aug 5, 2026Listed by a franchise dealer in Columbus, OH · On lot for 84 days · VIN verifiable at NHTSA
This used 2023 Ford Bronco 4-Door Wildtrak is listed at $32,000 by valley ford of columbus in Columbus, OH 43228. It has 120,486 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 35 comparable listings matched to this vehicle, the estimated market range is $44,913 to $49,500. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 84 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Columbus, OH suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Columbus, OH, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMEE5DP5PLA91010 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford Bronco 4-Door Market in OH
OH Market Listings
488
Average Price
$50,176
Price Range
$24,454–$105,995
Avg Days on Lot
136
Based on all 488 2021-2025 Ford Bronco 4-Door listings in the OH market, the average asking price is $50,176. This listing at $32,000 is $18,176 below the broader OH average (36% below the OH average). This is a wider, all-trim comparison across OH; OAV's price verdict above uses the closer comparable set. Comparable prices in OH range from $24,454 to $105,995. Similar vehicles spend an average of 136 days on dealer lots in this market.
Similar Ford Bronco 4-Door Listings in OH
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Wildtrak — compare trims below)
2021 Ford Bronco 4-Door
Black Diamond
Mansfield, OH
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Big Bend
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Big Bend
Gallipolis, OH
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Big Bend
Akron, OH
2021 Ford Bronco 4-Door
Black Diamond
Cleveland, OH
2022 Ford Bronco 4-Door
Badlands
Chillicothe, OH
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Base
Fairborn, OH
2021 Ford Bronco 4-Door
First Edition
Cambridge, OH