2023 Ford Bronco 4-Door Big Bend
Vehicle Details
Big Bend
Howell, MI 48843
Is this 2023 Ford Bronco 4-Door Big Bend a good deal?
OAV verdict: Fair Price
Why: Listed at $37,500, comparable market range $27,995–$39,403, based on 21 comparable listings. Days on lot: 101 days (market average 134 days).
Market price position
$37,500 · within market range
- Comparable range
- $27,995 – $39,403
- vs. market
- $9,505 above low · $1,903 below high
- Comparable vehicles
- 21
Market Retail Price (MRP™)
$33,699This vehicle $37,500 · $3,801 (11%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$37,669This vehicle $37,500 · $169 (0%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-18) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–58 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Bob Maxey Ford Of Howell
Howell, MI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Bob Maxey Ford Of Howell for current availability of this 2023 Ford Bronco 4-Door Big Bend and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford Bronco 4-Door
Listing updated: Aug 18, 2026Listed by a franchise dealer in Howell, MI · On lot for 101 days · VIN verifiable at NHTSA
This used 2023 Ford Bronco 4-Door Big Bend is listed at $37,500 by bob maxey ford of howell in Howell, MI 48843. It has 15,371 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Green. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 21 comparable listings matched to this vehicle, the estimated market range is $27,995 to $39,403. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 101 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Howell, MI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Howell, MI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMEE5BPXPLB15532 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford Bronco 4-Door Market in MI
MI Market Listings
334
Average Price
$49,064
Price Range
$27,667–$94,739
Avg Days on Lot
134
Based on all 334 2021-2025 Ford Bronco 4-Door listings in the MI market, the average asking price is $49,064. This listing at $37,500 is $11,564 below the broader MI average (24% below the MI average). This is a wider, all-trim comparison across MI; OAV's price verdict above uses the closer comparable set. Comparable prices in MI range from $27,667 to $94,739. Similar vehicles spend an average of 134 days on dealer lots in this market.
Similar Ford Bronco 4-Door Listings in MI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Big Bend — compare trims below)
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