2023 Ford Bronco 4-Door Base

Listed by an independent dealer in Iuka, MS · On lot for 462 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco 4-Door Base is listed at $37,928 by southeast auto direct in Iuka, MS 38852. It has 9,639 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 10 comparable listings matched to this vehicle, the estimated market range is $35,697 to $42,898. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.

This vehicle has been on the lot for 462 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 22, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Iuka, MS suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

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How this deal is rated

OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Iuka, MS, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMEE5BP7PLB20607 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Ford Bronco 4-Door Market in MS

Based on all 113 2021-2025 Ford Bronco 4-Door listings in the MS market, the average asking price is $48,511. This listing at $37,928 is $10,583 below the broader MS average (22% below the MS average). This is a wider, all-trim comparison across MS; OAV's price verdict above uses the closer comparable set. Comparable prices in MS range from $37,421 to $61,739. Similar vehicles spend an average of 98 days on dealer lots in this market.

Similar Ford Bronco 4-Door Listings in MS

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Base — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.