Is the $37,459 price on this 2023 Ford Bronco 4-Door a good deal?

OAV rates this as a Great Deal because the asking price of $37,459 is below the typical market range for this vehicle.

How long does a 2023 Ford Bronco 4-Door typically stay on dealer lots?

Comparable Ford Bronco 4-Door listings in IN spend an average of 126 days on dealer lots.

Where is this 2023 Ford Bronco 4-Door located?

This vehicle is listed in Highland, IN 46322. VIN: 1FMEE5BP6PLB04527. Mileage: 23,145 miles.

What is the fair market price range for this 2023 Ford Bronco 4-Door?

OAV's Price-to-Market analysis estimates the fair market range is $37,500 to $43,990, based on 17 comparable listings matched to this vehicle.

2023 Ford Bronco 4-Door Big Bend for Sale in Highland, IN

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Vehicle Details

VIN1FMEE5BP6PLB04527

TrimBig Bend

Exterior ColorBlack

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot80

Big Bend

Great Deal

$37,45923,145 mi

Highland, IN 46322

Is this 2023 Ford Bronco 4-Door Big Bend a good deal?

OAV verdict: Great Deal

Why: Listed at $37,459, comparable market range $37,500–$43,990, based on 17 comparable listings. Days on lot: 80 days (market average 126 days).

Market price position

$37,459 · $41 below market low

Comparable range: $37,500 – $43,990
vs. market low: — $41 (0% below)
Comparable vehicles: 17

Market Retail Price (MRP™)

$40,745

This vehicle $37,459 · $3,286 (8%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,017

This vehicle $37,459 · $1,558 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-02) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 14–59 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$37,500 – $43,990

Webb Ford

Highland, IN

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Webb Ford for current availability of this 2023 Ford Bronco 4-Door Big Bend and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford Bronco 4-Door

Listing updated: Aug 2, 2026

Listed by a franchise dealer in Highland, IN · On lot for 80 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco 4-Door Big Bend is listed at $37,459 by webb ford in Highland, IN 46322. It has 23,145 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 17 comparable listings matched to this vehicle, the estimated market range is $37,500 to $43,990. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 80 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Highland, IN suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Highland, IN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMEE5BP6PLB04527 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Bronco 4-Door Market in IN

IN Market Listings

275

Average Price

$49,248

Price Range

$26,500–$95,091

Avg Days on Lot

126

Based on all 275 2021-2025 Ford Bronco 4-Door listings in the IN market, the average asking price is $49,248. This listing at $37,459 is $11,789 below the broader IN average (24% below the IN average). This is a wider, all-trim comparison across IN; OAV's price verdict above uses the closer comparable set. Comparable prices in IN range from $26,500 to $95,091. Similar vehicles spend an average of 126 days on dealer lots in this market.