2023 Ford Bronco 4-Door Big Bend

Listed by a franchise dealer in Rochester Hills, MI · On lot for 11 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco 4-Door Big Bend is listed at $35,296 by serra ford rochester hills in Rochester Hills, MI 48307. It has 22,627 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.3L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 23 comparable listings matched to this vehicle, the estimated market range is $27,275 to $40,139. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 11 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rochester Hills, MI suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

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How this deal is rated

OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rochester Hills, MI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMDE5BH9PLB98438 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Ford Bronco 4-Door Market in MI

Based on all 341 2021-2025 Ford Bronco 4-Door listings in the MI market, the average asking price is $46,837. This listing at $35,296 is $11,541 below the broader MI average (25% below the MI average). This is a wider, all-trim comparison across MI; OAV's price verdict above uses the closer comparable set. Comparable prices in MI range from $35,394 to $65,619. Similar vehicles spend an average of 140 days on dealer lots in this market.

Similar Ford Bronco 4-Door Listings in MI

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Big Bend — compare trims below)