Is the $40,339 price on this 2023 Ford Bronco 4-Door a good deal?

OAV rates this as Fair Price because the asking price of $40,339 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford Bronco 4-Door in GA?

Based on 2,407 comparable listings in GA, the average asking price for a 2021-2025 Ford Bronco 4-Door is $50,334, with prices ranging from $27,505 to $95,605.

How long does a 2023 Ford Bronco 4-Door typically stay on dealer lots?

Comparable Ford Bronco 4-Door listings in GA spend an average of 99 days on dealer lots.

Where is this 2023 Ford Bronco 4-Door located?

This vehicle is listed in Canton, GA 30114. VIN: 1FMDE5BH9PLB12447. Mileage: 11,330 miles.

What is the fair market price range for this 2023 Ford Bronco 4-Door?

OAV's Price-to-Market analysis estimates the fair market range is $31,638 to $52,987, based on 7 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FMDE5BH9PLB12447

TrimBase

Exterior ColorBlack

Drivetrain4WD

Engine2.3L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot15

2023 Ford Bronco 4-Door

Base

Unscored

$40,33911,330 mi

Canton, GA 30114

Is this 2023 Ford Bronco 4-Door Base a good deal?

OAV verdict: Unscored

Why: Listed at $40,339, comparable market range $31,638–$52,987, based on 7 comparable listings. Days on lot: 15 days (market average 99 days).

Market price position

$40,339 · within market range

$31,638comparable$52,987

Regional range: $31,638 – $52,987
vs. market: $8,701 above low · $12,648 below high
Comparable vehicles: 7

Market Retail Price (MRP™)

$42,313

This vehicle $40,339 · $1,974 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$38,746

This vehicle $40,339 · $1,593 (4%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 18–65 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$31,638 – $52,987

Shottenkirk Chrysler Dodge Jeep Ram

Canton, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from shottenkirk chrysler dodge jeep ram →

Request availability and out-the-door price

OAV will route your inquiry to Shottenkirk Chrysler Dodge Jeep Ram for current availability of this 2023 Ford Bronco 4-Door Base and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford Bronco 4-Door

Listing updated: Jul 16, 2026

Listed by a franchise dealer in Canton, GA · On lot for 15 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco 4-Door Base is listed at $40,339 by shottenkirk chrysler dodge jeep ram in Canton, GA 30114. It has 11,330 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.3L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 7 similar vehicles in the Canton market, the estimated market range is $31,638 to $52,987.

This vehicle has been on the lot for 15 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Canton, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Canton, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMDE5BH9PLB12447 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Bronco 4-Door Market in GA

Comparable Vehicles

2,407

Average Price

$50,334

Price Range

$27,505–$95,605

Avg Days on Lot

Based on 2,407 comparable 2021-2025 Ford Bronco 4-Door listings in GA, the average asking price is $50,334. This listing at $40,339 is $9,995 below average (20% below market). Comparable prices in GA range from $27,505 to $95,605. Similar vehicles spend an average of 99 days on dealer lots in this market.