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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2018 Ford Focus SE

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Vehicle Details

VIN1FADP3F2XJL298067
TrimSE
Exterior ColorGray
DrivetrainFWD
Engine2.0L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot156

SE

Great Deal
$7,99995,252 mi

Harrisonburg, VA 22801

Is this 2018 Ford Focus SE a good deal?

OAV verdict: Great Deal

Why: Listed at $7,999. OAV found only 10 comparable listings — too few for a reliable market range or verdict. Days on lot: 156 days (market average 109 days).

Market price position

$7,999 · $1,799 below the market benchmark

Comparable range
$9,798 (10 listings)
vs. market low
— $1,799 (18% below)
Comparable vehicles
10

Market Retail Price (MRP™)

$9,798

This vehicle $7,999 · $1,799 (18%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$9,225

This vehicle $7,999 · $1,226 (13%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-10) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1261 days.

Verify before inquiring
  • This listing has been available about 2.6x longer than comparable vehicles typically take to sell (cohort sells in 12–61 days; this one is at 156). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$9,798 – $9,798

Swartz Auto Sales

Harrisonburg, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2018 Ford Focus

Listing updated: Aug 10, 2026

Listed by an independent dealer in Harrisonburg, VA · On lot for 156 days · VIN verifiable at NHTSA

This used 2018 Ford Focus SE is listed at $7,999 by swartz auto sales in Harrisonburg, VA 22801. It has 95,252 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. OAV has not assigned a reliable comparable market range for this vehicle yet — the comparable set is too limited.

This vehicle has been on the lot for 156 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Harrisonburg, VA sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Ford Focus against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Harrisonburg, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FADP3F2XJL298067 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Ford Focus Market in VA

VA Market Listings

91

Average Price

$9,665

Price Range

$3,895–$39,990

Avg Days on Lot

109

Based on all 91 2016-2020 Ford Focus listings in the VA market, the average asking price is $9,665. This listing at $7,999 is $1,666 below the broader VA average (17% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $3,895 to $39,990. Similar vehicles spend an average of 109 days on dealer lots in this market.

Similar Ford Focus Listings in VA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)