Is the $14,995 price on this 2018 Ford Focus a good deal?

OAV rates this as Fair Price because the asking price of $14,995 is within the typical market range for this vehicle.

What is the average price for a 2018 Ford Focus in MO?

Based on 89 comparable listings in MO, the average asking price for a 2016-2020 Ford Focus is $11,355, with prices ranging from $4,399 to $36,434.

How long does a 2018 Ford Focus typically stay on dealer lots?

Comparable Ford Focus listings in MO spend an average of 85 days on dealer lots.

Where is this 2018 Ford Focus located?

This vehicle is listed in West Plains, MO 65775. VIN: 1FADP3F23JL328266. Mileage: 71,333 miles.

No Photo Available

Vehicle Details

VIN1FADP3F23JL328266

TrimSE

Exterior ColorWhite

DrivetrainFWD

Engine1.0L I3

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot342

2018 Ford Focus

Unscored

$14,99571,333 mi

West Plains, MO 65775

Is this 2018 Ford Focus SE a good deal?

OAV verdict: Unscored

Why: Listed at $14,995, comparable market range $14,995–$14,995. Days on lot: 342 days (market average 85 days).

Market price position

$14,995 · only listing at this price

$14,995 — single data point

Regional range: $14,995 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$14,995

This vehicle $14,995 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$10,387

This vehicle $14,995 · $4,608 (44%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-24) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 12–62 days.

Verify before inquiring

This listing has been on market about 5.5x longer than typical for similar vehicles (cohort sells in 12–62 days; this one is at 342). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Morlan-Shell Ford Inc

West Plains, MO

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from morlan-shell ford inc →

Request availability and out-the-door price

OAV will route your inquiry to Morlan-Shell Ford Inc for current availability of this 2018 Ford Focus SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2018 Ford Focus

Listing updated: Jul 24, 2026

Listed by a franchise dealer in West Plains, MO · On lot for 342 days · VIN verifiable at NHTSA

This used 2018 Ford Focus SE is listed at $14,995 by morlan-shell ford inc in West Plains, MO 65775. It has 71,333 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 1.0L I3 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the West Plains market, the estimated market range is $14,995 to $14,995.

This vehicle has been on the lot for 342 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader West Plains, MO sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Ford Focus against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in West Plains, MO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FADP3F23JL328266 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Ford Focus Market in MO

Comparable Vehicles

Average Price

$11,355

Price Range

$4,399–$36,434

Avg Days on Lot

Based on 89 comparable 2016-2020 Ford Focus listings in MO, the average asking price is $11,355. This listing at $14,995 is $3,640 above average (32% above market). Comparable prices in MO range from $4,399 to $36,434. Similar vehicles spend an average of 85 days on dealer lots in this market.