2026 RAM 1500 Pickup Limited Longhorn
View this vehicle at bert ogden auto group →Vehicle Details
Limited Longhorn
McAllen, TX 78501
Is this 2026 RAM 1500 Pickup Limited Longhorn a good deal?
OAV verdict: Great Deal
Why: Listed at $64,213, comparable market range $68,466–$85,200, based on 26 comparable listings. Listed 6 days · fresher than most comparable local listings (typical ~30–150 days).
Manufacturer MSRPReference
$81,750This vehicle $64,213 · $17,537 (21%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$64,213 · $4,253 below market low
- Comparable range
- $68,466 – $85,200
- vs. market low
- — $4,253 (6% below)
- Comparable vehicles
- 26
Market Retail Price (MRP™)
$76,833This vehicle $64,213 · $12,620 (16%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$72,812This vehicle $64,213 · $8,599 (12%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 30–88 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Bert Ogden Auto Group
McAllen, TX
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Bert Ogden Auto Group for current availability of this 2026 RAM 1500 Pickup Limited Longhorn and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 RAM 1500 Pickup
Listing updated: Aug 30, 2026Listed by a franchise dealer in McAllen, TX · On lot for 6 days · VIN verifiable at NHTSA
This new 2026 RAM 1500 Pickup Limited Longhorn is listed at $64,213 by bert ogden auto group in McAllen, TX 78501. The exterior color is Black. It features a 4WD drivetrain with a 5.7L V8 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 26 comparable listings matched to this vehicle, the estimated market range is $68,466 to $85,200. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 6 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader McAllen, TX trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 RAM 1500 Pickup against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in McAllen, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1C6SRFHT1TN372106 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 RAM 1500 Pickup Market in TX
TX Market Listings
12,110
Average Price
$53,810
Price Range
$41,114–$74,790
Avg Days on Lot
94
Based on all 12,110 2024-2028 RAM 1500 Pickup listings in the TX market, the average asking price is $53,810. This listing at $64,213 is $10,403 above the broader TX average (19% above the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $41,114 to $74,790. Similar vehicles spend an average of 94 days on dealer lots in this market.
Similar RAM 1500 Pickup Listings in TX
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Limited Longhorn — compare trims below)
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