Vehicle Details
2023 RAM Ram 1500 Pickup
Big Horn/Lone Star
Rochelle, IL 61068
Is this 2023 RAM Ram 1500 Pickup Big Horn/Lone Star a good deal?
OAV verdict: Fair Price
Why: Listed at $38,909, comparable market range $20,995–$42,989, based on 42 comparable listings. Days on lot: 33 days (market average 73 days).
Market price position
$38,909 · within market range
- Regional range
- $20,995 – $42,989
- vs. market
- $17,914 above low · $4,080 below high
- Comparable vehicles
- 42
Market Retail Price (MRP™)
$31,992This vehicle $38,909 · $6,917 (22%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$36,170This vehicle $38,909 · $2,739 (8%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-25) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 16–56 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Prescott Brothers Ford
Rochelle, IL
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Prescott Brothers Ford for current availability of this 2023 RAM Ram 1500 Pickup Big Horn/Lone Star and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 RAM Ram 1500 Pickup
Listing updated: Jul 25, 2026Listed by a franchise dealer in Rochelle, IL · On lot for 33 days · VIN verifiable at NHTSA
This used 2023 RAM Ram 1500 Pickup Big Horn/Lone Star is listed at $38,909 by prescott brothers ford in Rochelle, IL 61068. It has 35,764 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 5.7L V8 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 42 similar vehicles in the Rochelle market, the estimated market range is $20,995 to $42,989.
This vehicle has been on the lot for 33 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Rochelle, IL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 RAM Ram 1500 Pickup against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Rochelle, IL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1C6SRFFTXPN684367 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 RAM Ram 1500 Pickup Market in IL
Comparable Vehicles
1,002
Average Price
$42,497
Price Range
$16,470–$129,995
Avg Days on Lot
73
Based on 1,002 comparable 2021-2025 RAM Ram 1500 Pickup listings in IL, the average asking price is $42,497. This listing at $38,909 is $3,588 below average (8% below market). Comparable prices in IL range from $16,470 to $129,995. Similar vehicles spend an average of 73 days on dealer lots in this market.
Similar RAM Ram 1500 Pickup Listings in IL
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Big Horn/Lone Star — compare trims below)
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