2023 RAM 1500 Pickup Big Horn/Lone Star
Vehicle Details
Big Horn/Lone Star
Marinette, WI 54143
Is this 2023 RAM 1500 Pickup Big Horn/Lone Star a good deal?
OAV verdict: Fair Price
Why: Listed at $38,999, comparable market range $32,999–$45,980, based on 18 comparable listings. Days on lot: 91 days (market average 71 days).
Market price position
$38,999 · within market range
- Comparable range
- $32,999 – $45,980
- vs. market
- $6,000 above low · $6,981 below high
- Comparable vehicles
- 18
Market Retail Price (MRP™)
$39,490This vehicle $38,999 · $491 (1%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$32,800This vehicle $38,999 · $6,199 (19%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-01) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 16–56 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Riverside Auto Sales Of Marinette And Menominee Inc
Marinette, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
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OAV will route your inquiry to Riverside Auto Sales Of Marinette And Menominee Inc for current availability of this 2023 RAM 1500 Pickup Big Horn/Lone Star and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 RAM 1500 Pickup
Listing updated: Aug 1, 2026Listed by a franchise dealer in Marinette, WI · On lot for 91 days · VIN verifiable at NHTSA
This used 2023 RAM 1500 Pickup Big Horn/Lone Star is listed at $38,999 by riverside auto sales of marinette and menominee inc in Marinette, WI 54143. It has 73,151 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 5.7L V8 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 18 comparable listings matched to this vehicle, the estimated market range is $32,999 to $45,980. The local market range in WI is $37,980 to $39,999. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 91 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Marinette, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 RAM 1500 Pickup against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Marinette, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1C6SRFFT7PN516993 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 RAM 1500 Pickup Market in WI
WI Market Listings
654
Average Price
$40,358
Price Range
$19,195–$104,108
Avg Days on Lot
71
Based on all 654 2021-2025 RAM 1500 Pickup listings in the WI market, the average asking price is $40,358. This listing at $38,999 is $1,359 below the broader WI average (3% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $19,195 to $104,108. Similar vehicles spend an average of 71 days on dealer lots in this market.
Similar RAM 1500 Pickup Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Big Horn/Lone Star — compare trims below)
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Weyauwega, WI
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