Is the $53,266 price on this 2026 RAM 1500 Pickup a good deal?

OAV rates this as Fair Price because the asking price of $53,266 is within the typical market range for this vehicle.

What is the average price for a 2026 RAM 1500 Pickup in WI?

Based on 2,188 comparable listings in WI, the average asking price for a 2024-2028 RAM 1500 Pickup is $56,982, with prices ranging from $26,860 to $104,108.

How long does a 2026 RAM 1500 Pickup typically stay on dealer lots?

Comparable RAM 1500 Pickup listings in WI spend an average of 94 days on dealer lots.

Where is this 2026 RAM 1500 Pickup located?

This vehicle is listed in Portage, WI 53901. VIN: 1C6SRFFT5TN253395. Mileage: 4,782 miles.

What is the fair market price range for this 2026 RAM 1500 Pickup?

OAV's Price-to-Market analysis estimates the fair market range is $48,613 to $66,414, based on 13 comparable vehicles.

2026 RAM 1500 Pickup Big Horn/Lone Star for Sale in Portage, WI

No Photo Available

Vehicle Details

VIN1C6SRFFT5TN253395

TrimBig Horn/Lone Star

Exterior ColorGray

Drivetrain4WD

Engine5.7L V8

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$66,625

Days on Lot259

Big Horn/Lone Star

Fair Price

$53,2664,782 mi

Dealer-reported mileage — not independently verified by OAV.

Portage, WI 53901

Is this 2026 RAM 1500 Pickup Big Horn/Lone Star a good deal?

OAV verdict: Fair Price

Why: Listed at $53,266, comparable market range $48,613–$66,414, based on 13 comparable listings. Days on lot: 259 days (market average 94 days).

Manufacturer MSRPReference

$66,625

This vehicle $53,266 · $13,359 (20%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$53,266 · within market range

Regional range: $48,613 – $66,414
vs. market: $4,653 above low · $13,148 below high
Comparable vehicles: 13

Market Retail Price (MRP™)

$57,514

This vehicle $53,266 · $4,248 (7%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$56,479

This vehicle $53,266 · $3,213 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–77 days.

Verify before inquiring

This listing has been on market about 3.4x longer than typical for similar vehicles (cohort sells in 13–77 days; this one is at 259). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$48,613 – $66,414

Regional Range$47,067 – $68,900

Portage Chrysler Dodge Jeep Ram

Portage, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from portage chrysler dodge jeep ram →

Request availability and out-the-door price

OAV will route your inquiry to Portage Chrysler Dodge Jeep Ram for current availability of this 2026 RAM 1500 Pickup Big Horn/Lone Star and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 RAM 1500 Pickup

Listing updated: Jul 30, 2026

Listed by a franchise dealer in Portage, WI · On lot for 259 days · VIN verifiable at NHTSA

This new 2026 RAM 1500 Pickup Big Horn/Lone Star is listed at $53,266 by portage chrysler dodge jeep ram in Portage, WI 53901. It has 4,782 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 5.7L V8 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 13 similar vehicles in the Portage market, the estimated market range is $48,613 to $66,414. The local market range in WI is $48,613 to $66,414.

This vehicle has been on the lot for 259 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Portage, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 RAM 1500 Pickup against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Portage, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1C6SRFFT5TN253395 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 RAM 1500 Pickup Market in WI

Comparable Vehicles

2,188

Average Price

$56,982

Price Range

$26,860–$104,108

Avg Days on Lot

Based on 2,188 comparable 2024-2028 RAM 1500 Pickup listings in WI, the average asking price is $56,982. This listing at $53,266 is $3,716 below average (7% below market). Comparable prices in WI range from $26,860 to $104,108. Similar vehicles spend an average of 94 days on dealer lots in this market.