2023 RAM Ram 1500 Pickup Big Horn/Lone Star
Vehicle Details
Big Horn/Lone Star
Viroqua, WI 54665
Is this 2023 RAM Ram 1500 Pickup Big Horn/Lone Star a good deal?
OAV verdict: Unscored
Why: Listed at $36,232, comparable market range $36,292–$39,272, based on 4 comparable listings. Days on lot: 60 days (market average 71 days).
Market price position
$36,232 · $60 below market low
- Regional range
- $36,292 – $39,272
- vs. market low
- — $60 (0% below)
- Comparable vehicles
- 4
Market Retail Price (MRP™)
$37,782This vehicle $36,232 · $1,550 (4%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$36,471This vehicle $36,232 · $239 (1%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-29) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 16–55 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Sleepy Hollow Auto Group
Viroqua, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Sleepy Hollow Auto Group for current availability of this 2023 RAM Ram 1500 Pickup Big Horn/Lone Star and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 RAM Ram 1500 Pickup
Listing updated: Jul 28, 2026Listed by a franchise dealer in Viroqua, WI · On lot for 60 days · VIN verifiable at NHTSA
This used 2023 RAM Ram 1500 Pickup Big Horn/Lone Star is listed at $36,232 by sleepy hollow auto group in Viroqua, WI 54665. It has 33,367 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 5.7L V8 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 similar vehicles in the Viroqua market, the estimated market range is $36,292 to $39,272. The local market range in WI is $36,292 to $39,272.
This vehicle has been on the lot for 60 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Viroqua, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 RAM Ram 1500 Pickup against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Viroqua, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1C6SRFBTXPN613272 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 RAM Ram 1500 Pickup Market in WI
Comparable Vehicles
661
Average Price
$40,568
Price Range
$19,195–$104,108
Avg Days on Lot
71
Based on 661 comparable 2021-2025 RAM Ram 1500 Pickup listings in WI, the average asking price is $40,568. This listing at $36,232 is $4,336 below average (11% below market). Comparable prices in WI range from $19,195 to $104,108. Similar vehicles spend an average of 71 days on dealer lots in this market.
Similar RAM Ram 1500 Pickup Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Big Horn/Lone Star — compare trims below)
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Viroqua, WI