Is the $26,197 price on this 2023 Dodge Durango a good deal?

OAV rates this as Fair Price because the asking price of $26,197 is within the typical market range for this vehicle.

What is the average price for a 2023 Dodge Durango in CO?

Based on 572 comparable listings in CO, the average asking price for a 2021-2025 Dodge Durango is $33,952, with prices ranging from $19,299 to $79,113.

How long does a 2023 Dodge Durango typically stay on dealer lots?

Comparable Dodge Durango listings in CO spend an average of 50 days on dealer lots.

Where is this 2023 Dodge Durango located?

This vehicle is listed in Brighton, CO 80601. VIN: 1C4RDJDG0PC690110. Mileage: 65,583 miles.

What is the fair market price range for this 2023 Dodge Durango?

OAV's Price-to-Market analysis estimates the fair market range is $24,488 to $30,509, based on 34 comparable vehicles.

No Photo Available

Vehicle Details

VIN1C4RDJDG0PC690110

TrimGT

Exterior ColorWhite

Drivetrain4WD

Engine3.6L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot86

2023 Dodge Durango

Fair Price

$26,19765,583 mi

Brighton, CO 80601

Is this 2023 Dodge Durango GT a good deal?

OAV verdict: Fair Price

Why: Listed at $26,197, comparable market range $24,488–$30,509, based on 34 comparable listings. Days on lot: 86 days (market average 50 days).

Market price position

$26,197 · within market range

$24,488comparable$30,509

Regional range: $24,488 – $30,509
vs. market: $1,709 above low · $4,312 below high
Comparable vehicles: 34

Market Retail Price (MRP™)

$27,499

This vehicle $26,197 · $1,302 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$28,680

This vehicle $26,197 · $2,483 (9%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–59 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$24,488 – $30,509

Johnson Auto Plaza Inc

Brighton, CO

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from johnson auto plaza inc →

Request availability and out-the-door price

OAV will route your inquiry to Johnson Auto Plaza Inc for current availability of this 2023 Dodge Durango GT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Dodge Durango

Listing updated: Jul 16, 2026

Listed by a franchise dealer in Brighton, CO · On lot for 86 days · VIN verifiable at NHTSA

This used 2023 Dodge Durango GT is listed at $26,197 by johnson auto plaza inc in Brighton, CO 80601. It has 65,583 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 3.6L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 34 similar vehicles in the Brighton market, the estimated market range is $24,488 to $30,509.

This vehicle has been on the lot for 86 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brighton, CO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Dodge Durango against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brighton, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1C4RDJDG0PC690110 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Dodge Durango Market in CO

Comparable Vehicles

572

Average Price

$33,952

Price Range

$19,299–$79,113

Avg Days on Lot

Based on 572 comparable 2021-2025 Dodge Durango listings in CO, the average asking price is $33,952. This listing at $26,197 is $7,755 below average (23% below market). Comparable prices in CO range from $19,299 to $79,113. Similar vehicles spend an average of 50 days on dealer lots in this market.