U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

OAV Dealer Intelligence

1st Choice Motors inventory in Madison Heights, VA

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.

OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.

Market snapshot · June 6, 2026

292 total vehicles listed · 292 used

Great Deals
11
of 292 total inventory
Total inventory
292
Madison Heights, VA

Request availability and out-the-door price

OAV will route your inquiry to 1st Choice Motors for current availability and an out-the-door price quote (taxes, fees, addons included). Choose from 292 vehicles in inventory.

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Best-priced vehicles at 1st Choice Motors

OAV found 292 active listings for 1st Choice Motors in Madison Heights, VA. The strongest deal signals are based on price-to-market range, days-on-lot, local comparables, and Demand-Verified sell-through data where available.

Top deal signals on this page highlight vehicles that appear below their expected market range, have favorable days-on-lot context, or carry a demand signal based on OAV's market data.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Top deal signals

Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.

VehiclePriceExpected Market RangePTM GapDOLWhy it stands out
2022 Hyundai Santa Fe$16,278$18,742 – $26,79728.5% below18 daysPriced 28.5% below OAV's expected market range, 18 days listed.
2024 Nissan Kicks$21,785$21,998 – $23,7984.9% below13 daysPriced 4.9% below OAV's expected market range, 13 days listed.
2023 Nissan Rogue$23,775$25,914 – $30,78516.1% below66 daysPriced 16.1% below OAV's expected market range, 66 days listed.
2023 Hyundai Santa Fe$25,511$27,221 – $28,7888.9% below24 daysPriced 8.9% below OAV's expected market range, 24 days listed.
2024 Honda Accord$25,668$26,500 – $28,9267.4% below189 daysPriced 7.4% below OAV's expected market range, 189 days listed.

Compared against similar listings in the Madison Heights, VA market and broader regional inventory · refreshed daily.

According to RetailVision™ data, OAV is currently analyzing approximately 300 vehicles across the Madison Heights, VA market, refreshed daily.

Used Inventory

292 used vehicles · AI-powered Price-to-Market analysis

Vehicles Listed

292

Average Price

$31,029

Price Range

$6,341–$118,785

Avg Days on Lot

55

Deal Mix· 100 of 292 shown

Great Deals

11

11.0% of 100 shown

Fair Price

12

12.0% of 100 shown

Overpriced

0

0.0% of 100 shown

Unscored

77

77.0% of 100 shown

Current Inventory (100 of 292)

Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.

No Photo

2018 Dodge Grand Caravan

Madison Heights, VA

Unscored
$9,785121,577 mi

Market: $14,999$18,699

Madison Heights, VA

No Photo

2016 Mazda CX-5

Madison Heights, VA

Unscored
$15,785123,185 mi

Market: $18,778$18,778

Madison Heights, VA

No Photo

2022 Hyundai Santa Fe

Madison Heights, VA

Great Deal
$16,278166,272 mi

Market: $18,742$26,797

Competitively priced ~29% below the typical range in the Madison Heights market compared to similar vehicles · 18 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2019 Ford Escape

Madison Heights, VA

Unscored
$16,88481,352 mi

Market: $31,299$31,299

Madison Heights, VA

No Photo

2023 Chevrolet Malibu

Madison Heights, VA

Unscored
$17,11687,571 mi

Market: $17,783$18,785

Madison Heights, VA

No Photo

2024 Chevrolet Trax

Madison Heights, VA

Unscored
$18,28593,202 mi

Market: $21,678$21,678

Madison Heights, VA

No Photo

2022 Chevrolet Equinox

Madison Heights, VA

Unscored
$19,78591,158 mi

Market: $19,893$21,648

Madison Heights, VA

No Photo

2024 Nissan Kicks

Madison Heights, VA

Great Deal
$21,78530,955 mi

Market: $21,998$23,798

Competitively priced ~5% below the typical range in the Madison Heights market compared to similar vehicles · 13 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2024 Toyota Camry

Madison Heights, VA

Unscored
$23,64344,466 mi

Market: $24,664$24,664

Madison Heights, VA

No Photo

2023 Nissan Rogue

Madison Heights, VA

Great Deal
$23,77580,104 mi

Market: $25,914$30,785

Competitively priced ~16% below the typical range in the Madison Heights market compared to similar vehicles · 66 days on lot (market avg 54.81) (based on current market benchmarks)

Madison Heights, VA

No Photo

2022 Volvo XC60

Madison Heights, VA

Unscored
$23,78586,959 mi

Market: $28,000$28,000

Madison Heights, VA

No Photo

2019 Land Rover Range Rover

Madison Heights, VA

Unscored
$24,778102,637 mi

Market: $32,497$33,296

Madison Heights, VA

No Photo

2023 Hyundai Santa Fe

Madison Heights, VA

Great Deal
$25,51150,009 mi

Market: $27,221$28,788

Competitively priced ~9% below the typical range in the Madison Heights market compared to similar vehicles · 24 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2024 Honda Accord

Madison Heights, VA

Great Deal
$25,66845,594 mi

Market: $26,500$28,926

Competitively priced ~7% below the typical range in the Madison Heights market compared to similar vehicles · 189 days on lot vs market avg 54.81 listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)

Madison Heights, VA

No Photo

2023 GMC Acadia

Madison Heights, VA

Great Deal
$25,78592,273 mi

Market: $26,219$30,796

Competitively priced ~10% below the typical range in the Madison Heights market compared to similar vehicles · 79 days on lot (market avg 54.81) (based on current market benchmarks)

Madison Heights, VA

No Photo

2021 Jeep Wrangler Unlimited

Madison Heights, VA

Unscored
$27,28571,866 mi

Market: $30,785$30,785

Madison Heights, VA

No Photo

2023 Honda Passport

Madison Heights, VA

Unscored
$27,67581,227 mi

Market: $35,643$36,442

Madison Heights, VA

No Photo

2023 Subaru Outback

Madison Heights, VA

Unscored
$27,78575,002 mi

Market: $29,234$31,026

Madison Heights, VA

No Photo

2023 Nissan Murano

Madison Heights, VA

Unscored
$28,77647,892 mi

Market: $29,900$30,751

Madison Heights, VA

No Photo

2025 Mazda CX-5

Madison Heights, VA

Great Deal
$28,78534,416 mi

Market: $29,000$31,555

Competitively priced ~5% below the typical range in the Madison Heights market compared to similar vehicles · 8 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2023 Ford Explorer

Madison Heights, VA

Unscored
$28,78591,594 mi

Market: $32,496$33,295

Madison Heights, VA

No Photo

2020 Volvo XC90

Madison Heights, VA

Unscored
$28,89569,234 mi

Market: $66,627$66,627

Madison Heights, VA

No Photo

2025 Mazda CX-30

Madison Heights, VA

Unscored
$29,7783,235 mi

Market: $30,788$30,788

Madison Heights, VA

No Photo

2023 Chevrolet Colorado

Madison Heights, VA

Unscored
$29,78593,883 mi

Market: $30,788$30,788

Madison Heights, VA

No Photo

2026 Nissan Rogue

Madison Heights, VA

Unscored
$29,873985 mi

Market: $30,385$30,385

Madison Heights, VA

No Photo

2024 Toyota RAV4

Madison Heights, VA

Unscored
$30,58542,176 mi

Market: $41,500$42,299

Madison Heights, VA

No Photo

2024 Kia Carnival

Madison Heights, VA

Unscored
$30,78556,099 mi

Market: $32,629$32,629

Madison Heights, VA

No Photo

2023 Honda Ridgeline

Madison Heights, VA

Unscored
$30,88436,349 mi

Market: $33,785$36,037

Madison Heights, VA

No Photo

2022 Jeep Gladiator

Madison Heights, VA

Great Deal
$31,78554,903 mi

Market: $32,989$36,477

Competitively priced ~8% below the typical range in the Madison Heights market compared to similar vehicles · 58 days on lot (market avg 54.81) selling in line with local demand (based on current market benchmarks)

Madison Heights, VA

No Photo

2024 Nissan Pathfinder

Madison Heights, VA

Unscored
$31,78578,014 mi

Market: $36,052$36,052

Madison Heights, VA

No Photo

2024 Honda CR-V

Madison Heights, VA

Unscored
$33,78523,301 mi

Market: $34,279$34,279

Madison Heights, VA

No Photo

2025 Jeep Grand Cherokee

Madison Heights, VA

Great Deal
$35,64438,454 mi

Market: $36,285$36,485

Competitively priced ~2% below the typical range in the Madison Heights market compared to similar vehicles · 31 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2024 INFINITI QX80

Madison Heights, VA

Unscored
$42,37451,315 mi

Market: $43,778$43,778

Madison Heights, VA

No Photo

2025 Ford Transit Passenger Van

Madison Heights, VA

Unscored
$45,78533,289 mi

Market: $46,339$46,339

Madison Heights, VA

No Photo

2024 Chevrolet Tahoe

Madison Heights, VA

Unscored
$49,28557,092 mi

Market: $49,935$59,794

Madison Heights, VA

No Photo

2024 Toyota Highlander

Madison Heights, VA

Unscored
$49,78523,045 mi

Market: $51,798$51,798

Madison Heights, VA

No Photo

2024 Nissan Armada

Madison Heights, VA

Unscored
$52,78524,057 mi

Market: $52,988$53,787

Madison Heights, VA

No Photo

2024 RAM Ram 3500 Pickup

Madison Heights, VA

Great Deal
$53,27869,076 mi

Market: $53,785$55,950

Competitively priced ~3% below the typical range in the Madison Heights market compared to similar vehicles · 185 days on lot vs market avg 54.81 listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)

Madison Heights, VA

No Photo

2023 GMC Yukon

Madison Heights, VA

Great Deal
$53,28557,252 mi

Market: $53,692$59,694

Competitively priced ~6% below the typical range in the Madison Heights market compared to similar vehicles · 35 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2025 Toyota Tundra

Madison Heights, VA

Unscored
$55,55140,583 mi

Market: $55,793$56,592

Madison Heights, VA

No Photo

2008 Chevrolet Impala

Madison Heights, VA

Unscored
$6,341261,677 mi

Market: $6,341$6,341

Madison Heights, VA

No Photo

2011 Ford Focus

Madison Heights, VA

Unscored
$7,785151,601 mi

Market: $7,785$7,785

Madison Heights, VA

No Photo

2015 Nissan Altima

Madison Heights, VA

Unscored
$9,785140,460 mi

Market: $7,684$12,799

Madison Heights, VA

No Photo

2012 Nissan Pathfinder

Madison Heights, VA

Unscored
$10,785189,899 mi

Market: $10,785$10,785

Madison Heights, VA

No Photo

2016 Nissan Rogue

Madison Heights, VA

Unscored
$11,673134,932 mi

Market: $7,995$13,998

Madison Heights, VA

No Photo

2016 Honda Pilot

Madison Heights, VA

Unscored
$12,325188,698 mi

Market: $12,325$12,325

Madison Heights, VA

No Photo

2015 Nissan Pathfinder

Madison Heights, VA

Unscored
$13,29487,863 mi

Market: $13,294$13,294

Madison Heights, VA

No Photo

2018 MINI Cooper

Madison Heights, VA

Unscored
$13,69482,485 mi

Market: $13,694$13,694

Madison Heights, VA

No Photo

2017 Jeep Cherokee

Madison Heights, VA

Unscored
$13,785113,501 mi

Market: $13,785$13,785

Madison Heights, VA

No Photo

2015 Volkswagen Passat

Madison Heights, VA

Unscored
$13,785111,794 mi

Market: $13,785$13,785

Madison Heights, VA

No Photo

2016 Ford Fusion

Madison Heights, VA

Unscored
$14,17267,008 mi

Market: $14,172$14,172

Madison Heights, VA

No Photo

2017 Acura MDX

Madison Heights, VA

Unscored
$14,398167,739 mi

Market: $14,398$14,398

Madison Heights, VA

No Photo

2018 Nissan Rogue

Madison Heights, VA

Unscored
$14,78597,733 mi

Market: $11,995$28,097

Madison Heights, VA

No Photo

2017 Kia Optima

Madison Heights, VA

Unscored
$14,78580,436 mi

Market: $14,785$14,785

Madison Heights, VA

No Photo

2016 Jeep Cherokee

Madison Heights, VA

Unscored
$14,88489,920 mi

Market: $14,884$14,884

Madison Heights, VA

No Photo

2017 Ford Taurus

Madison Heights, VA

Unscored
$14,89593,748 mi

Market: $14,895$14,895

Madison Heights, VA

No Photo

2018 Dodge Charger

Madison Heights, VA

Unscored
$15,785120,749 mi

Market: $15,785$15,785

Madison Heights, VA

No Photo

2019 Nissan Maxima

Madison Heights, VA

Unscored
$15,785117,855 mi

Market: $15,785$15,785

Madison Heights, VA

No Photo

2014 Toyota Avalon

Madison Heights, VA

Unscored
$15,785144,542 mi

Market: $15,785$15,785

Madison Heights, VA

No Photo

2020 Chevrolet Equinox

Madison Heights, VA

Unscored
$16,278115,516 mi

Market: $16,278$16,278

Madison Heights, VA

No Photo

2020 Kia Sportage

Madison Heights, VA

Unscored
$16,78575,831 mi

Market: $16,785$16,785

Madison Heights, VA

No Photo

2020 Kia Soul

Madison Heights, VA

Unscored
$17,33846,406 mi

Market: $17,338$17,338

Madison Heights, VA

No Photo

2023 Chevrolet Malibu

Madison Heights, VA

Unscored
$17,78387,335 mi

Market: $17,116$18,785

Madison Heights, VA

No Photo

2020 Audi Q3

Madison Heights, VA

Unscored
$18,37494,874 mi

Market: $18,374$18,374

Madison Heights, VA

No Photo

2017 Mazda CX-5

Madison Heights, VA

Unscored
$18,78593,212 mi

Market: $18,785$18,785

Madison Heights, VA

No Photo

2019 Hyundai Tucson

Madison Heights, VA

Unscored
$18,78575,185 mi

Market: $18,785$18,785

Madison Heights, VA

No Photo

2021 RAM Ram 1500 Classic

Madison Heights, VA

Unscored
$18,795145,354 mi

Market: $18,795$18,795

Madison Heights, VA

No Photo

2022 Nissan Kicks

Madison Heights, VA

Unscored
$18,85284,845 mi

Market: $18,852$18,852

Madison Heights, VA

No Photo

2018 Ford Explorer

Madison Heights, VA

Unscored
$19,24588,874 mi

Market: $9,695$38,799

Madison Heights, VA

No Photo

2023 Hyundai Elantra

Madison Heights, VA

Fair Price
$19,69480,965 mi

Market: $15,995$21,490

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 24 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2018 Honda CR-V

Madison Heights, VA

Unscored
$19,785130,440 mi

Market: $19,785$19,785

Madison Heights, VA

No Photo

2020 Ford Escape

Madison Heights, VA

Unscored
$19,78570,146 mi

Market: $19,785$19,785

Madison Heights, VA

No Photo

2022 Subaru Impreza

Madison Heights, VA

Unscored
$19,78573,849 mi

Market: $19,785$19,785

Madison Heights, VA

No Photo

2020 Nissan Rogue

Madison Heights, VA

Unscored
$19,78560,168 mi

Market: $19,785$19,785

Madison Heights, VA

No Photo

2019 INFINITI QX60

Madison Heights, VA

Unscored
$19,78589,438 mi

Market: $19,785$19,785

Madison Heights, VA

No Photo

2022 Chevrolet Equinox

Madison Heights, VA

Unscored
$19,89382,166 mi

Market: $19,785$21,648

Madison Heights, VA

No Photo

2021 Chevrolet Blazer

Madison Heights, VA

Unscored
$20,39571,688 mi

Market: $20,395$20,395

Madison Heights, VA

No Photo

2016 BMW 2 Series

Madison Heights, VA

Unscored
$20,67355,625 mi

Market: $20,673$20,673

Madison Heights, VA

No Photo

2018 Honda Ridgeline

Madison Heights, VA

Unscored
$20,778135,292 mi

Market: $20,778$20,778

Madison Heights, VA

No Photo

2020 Nissan Rogue Sport

Madison Heights, VA

Unscored
$20,78539,464 mi

Market: $20,785$20,785

Madison Heights, VA

No Photo

2023 Subaru Legacy

Madison Heights, VA

Unscored
$20,78592,311 mi

Market: $20,785$20,785

Madison Heights, VA

No Photo

2021 Subaru Forester

Madison Heights, VA

Unscored
$20,78590,941 mi

Market: $20,785$20,785

Madison Heights, VA

No Photo

2022 Nissan Sentra

Madison Heights, VA

Unscored
$21,21026,832 mi

Market: $21,210$21,210

Madison Heights, VA

No Photo

2019 Acura RDX

Madison Heights, VA

Unscored
$21,27890,535 mi

Market: $21,278$21,278

Madison Heights, VA

No Photo

2024 Nissan Sentra

Madison Heights, VA

Fair Price
$21,28548,288 mi

Market: $18,377$22,785

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 42 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2025 Nissan Sentra

Madison Heights, VA

Fair Price
$21,39519,387 mi

Market: $19,911$24,798

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 23 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2024 Nissan Altima

Madison Heights, VA

Fair Price
$21,65060,625 mi

Market: $13,499$22,787

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 31 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2024 Mazda Mazda3

Madison Heights, VA

Unscored
$21,69866,807 mi

Market: $21,698$21,698

Madison Heights, VA

No Photo

2022 Ford Escape

Madison Heights, VA

Fair Price
$21,77588,124 mi

Market: $13,795$22,494

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 9 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2023 Nissan Rogue

Madison Heights, VA

Fair Price
$21,78579,420 mi

Market: $13,495$29,774

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 32 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2024 Nissan Altima

Madison Heights, VA

Fair Price
$21,78560,944 mi

Market: $13,499$22,787

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 7 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2023 Chevrolet Equinox

Madison Heights, VA

Fair Price
$21,78589,152 mi

Market: $11,795$25,479

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 3 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2020 Cadillac XT4

Madison Heights, VA

Unscored
$21,78575,510 mi

Market: $21,785$21,785

Madison Heights, VA

No Photo

2021 Jeep Compass

Madison Heights, VA

Unscored
$21,78569,454 mi

Market: $21,785$21,785

Madison Heights, VA

No Photo

2023 Chrysler Voyager

Madison Heights, VA

Fair Price
$22,34474,800 mi

Market: $21,599$27,297

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 73 days on lot (market avg 54.81) (based on current market benchmarks)

Madison Heights, VA

No Photo

2024 Nissan Sentra

Madison Heights, VA

Fair Price
$22,65034,639 mi

Market: $18,377$22,785

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 21 days on lot vs market avg 54.81 high demand in this market (based on current market benchmarks)

Madison Heights, VA

No Photo

2018 Toyota RAV4

Madison Heights, VA

Fair Price
$22,68895,519 mi

Market: $13,795$31,972

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 46 days on lot (market avg 54.81) selling in line with local demand (based on current market benchmarks)

Madison Heights, VA

No Photo

2023 Chrysler Voyager

Madison Heights, VA

Fair Price
$22,78575,435 mi

Market: $21,599$27,297

Fairly priced — in line with the typical market range in the Madison Heights market for similar vehicles · 71 days on lot (market avg 54.81) (based on current market benchmarks)

Madison Heights, VA

No Photo

2024 Nissan Rogue

Madison Heights, VA

Unscored
$22,78553,615 mi

Market: $22,785$22,785

Madison Heights, VA

No Photo

2021 Mazda CX-9

Madison Heights, VA

Unscored
$22,78586,228 mi

Market: $22,785$22,785

Madison Heights, VA

How this dealer listing is verified

This dealer entry is one of 57,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented methodology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.

This page renders OAV's public market summary for this rooftop. Claim your listing to manage profile content, route inbound buyer inquiries, and access RetailVision™ analytics. Start the verification flow at /dealers/signup. Dealers who want this listing removed entirely may email support@oav.io.