How does OAV determine a Great Deal at Iverson Ford?

OAV scores every listing against a comparable cohort of similar vehicles using its patent-pending Price-to-Market (PTM) methodology, built on OAV's patented vehicle market standardization technology. A vehicle qualifies as a Great Deal when its asking price is below the comparable-range floor by at least OAV's minimum-gap margin (a listing below the floor by less than that margin is Fair Price) AND it has enough comparable depth for a confident verdict. Listings without enough comparable depth are surfaced as Unscored rather than mislabeled. Full PTM methodology and DefinedTerm anchors for every label (Great Deal, Fair Price, Overpriced, Unscored) at https://app.oav.io/price-to-market.

How is Iverson Ford's inventory priced compared to the Huron, SD market?

OAV's Deal Mix summary on this page shows what share of Iverson Ford's inventory currently scores Great Deal, Fair Price, or Overpriced against the local Huron, SD comparable market. Aggregate mix is a fast read of pricing posture; per-listing detail is in the Top Deals table and full inventory grid.

How often is Iverson Ford's inventory data refreshed on OAV?

OAV refreshes inventory data daily from the latest snapshot. The Market snapshot stamp near the top of this page shows the actual snapshot date so freshness is verifiable. Price-to-market analysis, days-on-lot, and Demand-Verified sell-through cohorts recompute on the same cadence.

OAV Dealer Intelligence

Iverson Ford inventory in Huron, SD

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Market snapshot · October 21, 2026

OAV evaluates vehicle asking prices against comparable listings when sufficient market evidence is available. Days-on-lot and Demand-Verified sell-through are separate demand signals. Market data is refreshed regularly.

Use this page to

Compare Iverson Ford's prices against the local Huron, SD market.
Find Iverson Ford's lowest-days-on-lot inventory (faster-turning vehicles).
Track Iverson Ford's deal mix (Great Deal / Fair Price / Overpriced) over time.

243 total vehicles listed · 96 new · 147 used

Great Deals

of 243 total inventory

Total inventory

243

Huron, SD

Request availability and out-the-door price

OAV will route your inquiry to Iverson Ford for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 243 vehicles in inventory.

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

Are you this dealer? Claim this page (free) or sign in.

Vehicles at Iverson Ford

OAV found 243 active listings for Iverson Ford in Huron, SD (96 new · 147 used). OAV evaluates vehicle asking prices against comparable listings when sufficient market evidence is available. Days-on-lot and Demand-Verified sell-through are separate demand signals. Market data is refreshed regularly.

According to RetailVision™ data, OAV is currently analyzing approximately 200 vehicles in this dealer's inventory in Huron, SD.

New Inventory

96 new vehicles · evidence-backed Price-to-Market analysis

Vehicles Listed

Average Price

$65,440

Price Range

$32,976–$141,760

Avg Days on Lot

Deal Mix· 12 of 96 shown

Great Dealsⓘ

0.0% of 12 shown

Fair Priceⓘ

41.7% of 12 shown

Overpricedⓘ

0.0% of 12 shown

Unscoredⓘ

58.3% of 12 shown

Used Inventory

147 used vehicles · evidence-backed Price-to-Market analysis

Vehicles Listed

147

Average Price

$30,231

Price Range

$4,190–$68,689

Avg Days on Lot

Deal Mix· 88 of 147 shown

Great Dealsⓘ

0.0% of 88 shown

Fair Priceⓘ

36.4% of 88 shown

Overpricedⓘ

0.0% of 88 shown

Unscoredⓘ

63.6% of 88 shown

Current Inventory (100 of 243)

Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport

Huron, SD

Fair PriceRobust · 508

$32,97620 mi

Market: $26,114 – $64,530

Comparison: 508 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport

Huron, SD

Fair PriceRobust · 508

$33,94520 mi

Market: $26,114 – $64,530

Comparison: 508 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 GMC Sierra 1500

Huron, SD

Fair PriceRobust · 77

$26,690108,358 mi

Market: $13,900 – $34,500

Comparison: 77 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 52 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 RAM 1500 Pickup

Huron, SD

Fair PriceRobust · 73

$32,19063,896 mi

Market: $13,188 – $34,172

Comparison: 73 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 29 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Ford F-150

Huron, SD

Fair PriceRobust · 71

$21,19093,453 mi

Market: $9,900 – $22,189

Comparison: 71 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford F-150

Huron, SD

Fair PriceRobust · 65

$21,194113,869 mi

Market: $10,500 – $27,433

Comparison: 65 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Jeep Grand Cherokee L

Huron, SD

Fair PriceRobust · 60

$32,68534,573 mi

Market: $31,003 – $36,289

Comparison: 60 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Ford F-150

Huron, SD

Fair PriceRobust · 55

$30,19096,446 mi

Market: $17,990 – $36,175

Comparison: 55 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 22 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Chevrolet Silverado 1500

Huron, SD

Fair PriceModerate · 48

$32,69468,043 mi

Market: $19,500 – $37,995

Comparison: 48 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 96 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 RAM 1500 Pickup

Huron, SD

Fair PriceModerate · 47

$29,38587,805 mi

Market: $19,995 – $34,175

Comparison: 47 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 52 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 RAM 1500 Pickup

Huron, SD

Fair PriceModerate · 46

$33,18973,173 mi

Market: $24,490 – $39,950

Comparison: 46 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Chevrolet Silverado 1500

Huron, SD

Fair PriceModerate · 44

$26,19072,876 mi

Market: $10,900 – $27,696

Comparison: 44 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Jeep Grand Cherokee

Huron, SD

Fair PriceModerate · 44

$30,48537,685 mi

Market: $28,998 – $32,444

Comparison: 44 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 78 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Chevrolet Silverado 1500

Huron, SD

Fair PriceModerate · 43

$35,21577,445 mi

Market: $23,000 – $36,999

Comparison: 43 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 78 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Chrysler Pacifica

Huron, SD

Fair PriceModerate · 39

$29,68549,731 mi

Market: $27,398 – $36,019

Comparison: 39 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 84 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Jeep Grand Cherokee L

Huron, SD

Fair PriceModerate · 30

$25,685102,379 mi

Market: $21,651 – $31,500

Comparison: 30 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 67 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Ford Expedition

Huron, SD

Fair PriceModerate · 30

$32,501116,585 mi

Market: $24,945 – $36,799

Comparison: 30 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 32 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Chevrolet Silverado 1500

Huron, SD

Fair PriceModerate · 29

$33,64486,647 mi

Market: $26,102 – $37,620

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 78 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 RAM 1500 Pickup

Huron, SD

Fair PriceModerate · 29

$33,68598,098 mi

Market: $30,299 – $38,499

Comparison: 29 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 50 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Escape

Huron, SD

Fair PriceModerate · 27

$25,68514,279 mi

Market: $23,322 – $27,175

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 36 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Chrysler Pacifica

Huron, SD

Fair PriceModerate · 27

$30,68541,571 mi

Market: $28,279 – $36,019

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 36 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2024 Ford Edge

Huron, SD

Fair PriceModerate · 27

$31,68934,014 mi

Market: $24,345 – $31,990

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 136 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Chevrolet Malibu

Huron, SD

Fair PriceModerate · 24

$18,68556,990 mi

Market: $17,995 – $21,665

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 36 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Jeep Grand Cherokee L

Huron, SD

Fair PriceModerate · 24

$27,68960,764 mi

Market: $22,810 – $35,099

Comparison: 24 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 158 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford F-150

Huron, SD

Fair PriceModerate · 23

$52,226200 mi

Market: $53,191 – $64,070

Comparison: 23 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 6 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Chevrolet Equinox

Huron, SD

Fair PriceModerate · 22

$16,68993,553 mi

Market: $8,975 – $18,674

Comparison: 22 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 96 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2027 Ford F-250 Super Duty

Huron, SD

Fair PriceModerate · 22

$95,71920 mi

Market: $97,116 – $105,725

Comparison: 22 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 67 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Nissan Rogue

Huron, SD

Fair PriceModerate · 21

$22,18562,553 mi

Market: $20,935 – $24,298

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Chevrolet Silverado 1500

Huron, SD

Fair PriceModerate · 21

$25,68570,553 mi

Market: $16,950 – $36,995

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 75 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 RAM 1500 Pickup

Huron, SD

Fair PriceModerate · 21

$34,91548,549 mi

Market: $32,500 – $41,950

Comparison: 21 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport

Huron, SD

Fair PriceModerate · 20

$34,14220 mi

Market: $30,384 – $37,469

Comparison: 20 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2016 Chevrolet Equinox

Huron, SD

Fair PriceLimited · 19

$9,194105,403 mi

Market: $2,000 – $14,399

Comparison: 19 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 40 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Ford Explorer

Huron, SD

Fair PriceLimited · 16

$34,68542,954 mi

Market: $31,699 – $37,999

Comparison: 16 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 28 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford F-150

Huron, SD

Fair PriceLimited · 15

$28,689100,466 mi

Market: $24,345 – $36,900

Comparison: 15 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 110 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Chevrolet Silverado 1500

Huron, SD

Fair PriceLimited · 14

$27,19093,967 mi

Market: $16,384 – $28,995

Comparison: 14 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Ford Escape

Huron, SD

Fair PriceLimited · 13

$14,69072,164 mi

Market: $10,999 – $17,188

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Chevrolet Equinox

Huron, SD

Fair PriceLimited · 11

$27,11530,080 mi

Market: $25,973 – $29,704

Comparison: 11 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)

Huron, SD

Image from the dealer's site. OAV does not own, control, or store dealer images.

2000 Ford Explorer

Huron, SD

Vehicles at Iverson Ford

New Inventory

Used Inventory

Current Inventory (100 of 243)

2026 Ford Bronco Sport

2026 Ford Bronco Sport

2018 GMC Sierra 1500

2020 RAM 1500 Pickup

2016 Ford F-150

2017 Ford F-150

2023 Jeep Grand Cherokee L

2020 Ford F-150

2020 Chevrolet Silverado 1500

2022 RAM 1500 Pickup

2021 RAM 1500 Pickup

2018 Chevrolet Silverado 1500

2023 Jeep Grand Cherokee

2021 Chevrolet Silverado 1500

2025 Chrysler Pacifica

2023 Jeep Grand Cherokee L

2021 Ford Expedition

2019 Chevrolet Silverado 1500

2022 RAM 1500 Pickup

2023 Ford Escape

2025 Chrysler Pacifica

2024 Ford Edge

2025 Chevrolet Malibu

2023 Jeep Grand Cherokee L

2026 Ford F-150

2021 Chevrolet Equinox

2027 Ford F-250 Super Duty

2023 Nissan Rogue

2021 Chevrolet Silverado 1500

2022 RAM 1500 Pickup

2026 Ford Bronco Sport

2016 Chevrolet Equinox

2025 Ford Explorer

2023 Ford F-150

2017 Chevrolet Silverado 1500

2019 Ford Escape

2026 Chevrolet Equinox

2000 Ford Explorer

1998 Mercury Grand Marquis

2013 Dodge Journey

2011 Chrysler 200

2011 Chevrolet Suburban

2015 GMC Terrain

2016 Jeep Compass

2015 RAM 2500 Pickup

2014 Chevrolet Impala

2020 Chrysler Voyager

2022 Ford Escape

2018 Chevrolet Suburban

2020 RAM 1500 Classic

2018 Jeep Grand Cherokee

2013 Ford F-150

2019 Jeep Cherokee

2012 Ford F-150

2018 Jeep Renegade

2014 RAM 1500 Pickup

2014 Chevrolet Silverado 1500

2019 GMC Yukon XL

2018 Jeep Grand Cherokee

2018 RAM 1500 Pickup

2018 Jeep Grand Cherokee

2018 Dodge Durango

2021 Ford Escape

2020 GMC Sierra 1500

2025 Kia K4

2021 Hyundai Santa Fe

2019 Lincoln Continental

2021 Subaru Outback

2023 Ford Maverick

2024 Jeep Compass

2024 Dodge Durango

2020 Ford Expedition

2025 Nissan Rogue

2025 RAM ProMaster Cargo Van

2024 Kia Carnival

2016 RAM 2500 Pickup