OAV Dealer Intelligence
Midlands Toyota inventory in Columbia, SC
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Market snapshot · October 25, 2026
The best priced vehicles at Midlands Toyota in Columbia, SC are listed below their typical market range, based on comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals. From regularly refreshed market data.
Use this page to
- Compare Midlands Toyota's prices against the local Columbia, SC market.
- Find Midlands Toyota's lowest-days-on-lot inventory (faster-turning vehicles).
- Track Midlands Toyota's deal mix (Great Deal / Fair Price / Overpriced) over time.
Top Deals at midlands toyota in Columbia, SC Today
Vehicles labeled Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin, per OAV's price-to-market analysis of comparable listings. Days-on-lot velocity is a separate demand signal, not part of the verdict.
269 total vehicles listed · 162 new · 107 used
Request availability and out-the-door price
OAV will route your inquiry to Midlands Toyota for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 269 vehicles in inventory.
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
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Best-priced vehicles at Midlands Toyota
OAV found 269 active listings for Midlands Toyota in Columbia, SC (162 new · 107 used). The strongest deal signals are based on price-to-market range and comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals, not ranking inputs.
Top deals on this page are vehicles rated Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; days-on-lot and Demand-Verified sell-through appear alongside as separate demand context, never as part of the verdict.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2023 Nissan Rogue | $15,452 | $16,595 – $22,579 | 6.9% below | 67 days | Priced 6.9% below OAV's expected market range, 67 days listed. |
| 2022 Subaru Ascent | $23,146 | $25,670 – $27,446 | 9.8% below | 26 days | Priced 9.8% below OAV's expected market range, 26 days listed. |
| 2025 Toyota Prius | $35,188 | $38,965 – $39,914 | 9.7% below | 10 days | Priced 9.7% below OAV's expected market range, 10 days listed. |
Compared against similar comparable listings.
According to RetailVision™ data, OAV is currently analyzing approximately 300 vehicles in this dealer's inventory in Columbia, SC.
New Inventory
162 new vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
162
Average Price
$47,459
Price Range
$25,742–$93,097
Avg Days on Lot
20
Deal Mix· 28 of 162 shown
Great Dealsⓘ
0
0.0% of 28 shown
Fair Priceⓘ
9
32.1% of 28 shown
Overpricedⓘ
0
0.0% of 28 shown
Unscoredⓘ
19
67.9% of 28 shown
Used Inventory
107 used vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
107
Average Price
$26,507
Price Range
$4,274–$65,893
Avg Days on Lot
29
Deal Mix· 72 of 107 shown
Great Dealsⓘ
3
4.2% of 72 shown
Fair Priceⓘ
24
33.3% of 72 shown
Overpricedⓘ
0
0.0% of 72 shown
Unscoredⓘ
45
62.5% of 72 shown
Current Inventory (100 of 269)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Subaru Ascent
Columbia, SC
Market: $25,670 – $27,446
Comparison: 63 similar vehicles
Competitively priced ~10% below the typical range compared to similar vehicles · 26 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Toyota Prius
Columbia, SC
Market: $38,965 – $39,914
Comparison: 57 similar vehicles
Competitively priced ~10% below the typical range compared to similar vehicles · 10 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Nissan Rogue
Columbia, SC
Market: $16,595 – $22,579
Comparison: 10 similar vehicles
Competitively priced ~7% below the typical range compared to similar vehicles · 67 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Sentra
Columbia, SC
Market: $17,396 – $27,999
Comparison: 136 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Corolla
Columbia, SC
Market: $20,699 – $27,942
Comparison: 97 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Corolla
Columbia, SC
Market: $20,699 – $27,942
Comparison: 97 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Corolla
Columbia, SC
Market: $20,699 – $27,942
Comparison: 97 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Santa Fe
Columbia, SC
Market: $23,996 – $31,387
Comparison: 74 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota Prius
Columbia, SC
Market: $23,696 – $27,947
Comparison: 63 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Mazda CX-5
Columbia, SC
Market: $22,359 – $29,538
Comparison: 62 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Market: $25,357 – $30,046
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Market: $25,357 – $30,046
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Market: $25,357 – $30,046
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Market: $25,357 – $30,046
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Market: $25,357 – $30,046
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Market: $25,357 – $30,046
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Market: $25,357 – $30,046
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Market: $25,357 – $30,046
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Market: $25,357 – $30,046
Comparison: 59 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 9 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Malibu
Columbia, SC
Market: $17,773 – $21,194
Comparison: 49 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 31 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Altima
Columbia, SC
Market: $18,995 – $23,862
Comparison: 34 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Chevrolet Silverado 1500
Columbia, SC
Market: $23,000 – $36,315
Comparison: 31 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Malibu
Columbia, SC
Market: $18,355 – $26,513
Comparison: 28 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 31 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 RAM 1500 Pickup
Columbia, SC
Market: $20,114 – $27,399
Comparison: 28 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 55 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Chevrolet Equinox
Columbia, SC
Market: $11,225 – $17,858
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota RAV4
Columbia, SC
Market: $26,699 – $31,445
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 44 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Honda CR-V
Columbia, SC
Market: $18,474 – $24,325
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Toyota Camry
Columbia, SC
Market: $16,296 – $25,190
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Sentra
Columbia, SC
Market: $18,698 – $24,432
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Toyota Camry
Columbia, SC
Market: $26,692 – $36,799
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 32 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota Corolla
Columbia, SC
Market: $20,000 – $26,230
Comparison: 14 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Corolla
Columbia, SC
Market: $21,999 – $27,998
Comparison: 14 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 52 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Jeep Cherokee
Columbia, SC
Market: $6,257 – $12,990
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Toyota Sienna
Columbia, SC
Market: $20,994 – $56,900
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Columbia, SC
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2025 Chevrolet Malibu
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Chevrolet Tahoe
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2010 Toyota Camry
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Nissan Pathfinder
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Nissan Sentra
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Nissan JUKE
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2011 Toyota Sienna
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 INFINITI G Convertible
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Toyota Camry
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Audi Q5
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Honda Accord
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2011 Toyota Highlander
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Toyota Prius
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Jeep Grand Cherokee
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Jeep Wrangler Unlimited
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Buick Enclave
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Versa Sedan
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Versa Sedan
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Honda CR-V
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Toyota Camry
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Subaru Legacy
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Malibu
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Escape
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Honda Civic Hatchback
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Mazda Mazda3
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Altima
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Toyota RAV4
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Land Rover Discovery Sport
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Buick Encore GX
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Volvo XC40
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Honda Civic
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Toyota Tacoma
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Honda Civic
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Chevrolet Silverado 1500
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Toyota Camry
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla Hatchback
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Santa Cruz
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Jeep Wrangler 4-Door
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Cadillac XT4
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Toyota Corolla
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Toyota RAV4
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Hyundai Tucson
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Chrysler Pacifica
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Audi Q8
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota Highlander
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota RAV4
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Lexus IS
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Tacoma
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Tundra
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota Tacoma
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Tacoma
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Highlander
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota 4Runner
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Sequoia
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Sequoia
Columbia, SC
Columbia, SC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Sequoia
Columbia, SC
Columbia, SC
Reviews & OAV Score™
Buyer reviews and the composite OAV Score™ for Midlands Toyota inventory in Columbia, SC.
not enough data yet
No published reviews yet.
How this dealer listing is verified
This dealer entry is one of 56,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Dealers who want this listing removed entirely may email oavsupport@oav.io.