OAV Dealer Intelligence
Roswell Ford inventory in Roswell, NM
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Market snapshot · October 20, 2026
The best priced vehicles at Roswell Ford in Roswell, NM are listed below their typical market range, based on comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals. From regularly refreshed market data.
Use this page to
- Compare Roswell Ford's prices against the local Roswell, NM market.
- Find Roswell Ford's lowest-days-on-lot inventory (faster-turning vehicles).
- Track Roswell Ford's deal mix (Great Deal / Fair Price / Overpriced) over time.
Top Deals at roswell ford in Roswell, NM Today
Vehicles labeled Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin, per OAV's price-to-market analysis of comparable listings. Days-on-lot velocity is a separate demand signal, not part of the verdict.
166 total vehicles listed · 127 new · 39 used
Request availability and out-the-door price
OAV will route your inquiry to Roswell Ford for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 166 vehicles in inventory.
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Best-priced vehicles at Roswell Ford
OAV found 166 active listings for Roswell Ford in Roswell, NM (127 new · 39 used). The strongest deal signals are based on price-to-market range and comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals, not ranking inputs.
Top deals on this page are vehicles rated Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; days-on-lot and Demand-Verified sell-through appear alongside as separate demand context, never as part of the verdict.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2026 Ford F-150 | $51,228 | $54,529 – $65,307 | 6.1% below | 112 days | Priced 6.1% below OAV's expected market range, 112 days listed. |
Compared against similar comparable listings.
According to RetailVision™ data, OAV is currently analyzing approximately 200 vehicles in this dealer's inventory in Roswell, NM.
New Inventory
127 new vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
127
Average Price
$67,573
Price Range
$31,188–$165,783
Avg Days on Lot
46
Deal Mix· 65 of 127 shown
Great Dealsⓘ
1
1.5% of 65 shown
Fair Priceⓘ
19
29.2% of 65 shown
Overpricedⓘ
0
0.0% of 65 shown
Unscoredⓘ
45
69.2% of 65 shown
Used Inventory
39 used vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
39
Average Price
$38,892
Price Range
$18,479–$81,997
Avg Days on Lot
32
Deal Mix· 35 of 39 shown
Great Dealsⓘ
0
0.0% of 35 shown
Fair Priceⓘ
12
34.3% of 35 shown
Overpricedⓘ
0
0.0% of 35 shown
Unscoredⓘ
23
65.7% of 35 shown
Current Inventory (100 of 166)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Market: $54,529 – $65,307
Comparison: 19 similar vehicles
Competitively priced ~6% below the typical range compared to similar vehicles · 112 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang
Roswell, NM
Market: $28,440 – $43,170
Comparison: 295 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door
Roswell, NM
Market: $46,927 – $84,023
Comparison: 267 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 205 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door
Roswell, NM
Market: $46,927 – $84,023
Comparison: 267 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 168 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Market: $62,296 – $82,711
Comparison: 262 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 38 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door
Roswell, NM
Market: $41,626 – $59,379
Comparison: 238 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 80 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger
Roswell, NM
Market: $31,170 – $42,110
Comparison: 182 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick
Roswell, NM
Market: $26,331 – $39,977
Comparison: 151 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-250 Super Duty
Roswell, NM
Market: $51,226 – $83,489
Comparison: 133 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 159 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Ford Expedition
Roswell, NM
Market: $37,999 – $52,575
Comparison: 95 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 48 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang
Roswell, NM
Market: $54,650 – $129,279
Comparison: 71 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 87 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang
Roswell, NM
Market: $45,499 – $57,567
Comparison: 70 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Toyota RAV4
Roswell, NM
Market: $29,216 – $35,175
Comparison: 64 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Tahoe
Roswell, NM
Market: $43,775 – $55,999
Comparison: 63 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 49 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Equinox
Roswell, NM
Market: $23,590 – $29,895
Comparison: 62 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer
Roswell, NM
Market: $45,162 – $65,599
Comparison: 51 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Nissan Rogue
Roswell, NM
Market: $12,999 – $29,700
Comparison: 46 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 90 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Rogue
Roswell, NM
Market: $17,900 – $23,995
Comparison: 37 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Silverado 1500
Roswell, NM
Market: $33,995 – $88,866
Comparison: 31 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 RAM 1500 Pickup
Roswell, NM
Market: $36,999 – $47,950
Comparison: 26 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford F-150
Roswell, NM
Market: $57,213 – $72,999
Comparison: 26 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 97 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick
Roswell, NM
Market: $33,715 – $39,790
Comparison: 23 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Market: $51,228 – $65,307
Comparison: 19 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 39 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Market: $51,228 – $65,307
Comparison: 19 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Market: $51,228 – $65,307
Comparison: 19 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 38 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Market: $51,228 – $65,307
Comparison: 19 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 41 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Market: $51,228 – $65,307
Comparison: 19 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 62 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Market: $51,228 – $65,307
Comparison: 19 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 39 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Market: $51,228 – $65,307
Comparison: 19 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 39 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 GMC Sierra 1500
Roswell, NM
Market: $3,250 – $39,975
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Bronco Sport
Roswell, NM
Market: $34,213 – $34,487
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 13 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Hyundai Palisade
Roswell, NM
Market: $31,224 – $35,425
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 4 days listed (based on current market benchmarks)
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Nissan Pathfinder
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Nissan Sentra
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Honda Civic
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Jeep Compass
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Toyota Corolla
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Honda HR-V
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Ford Edge
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Jeep Gladiator
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Hyundai Tucson
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Rogue
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Maverick
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Toyota 4Runner
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford F-250 Super Duty
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chrysler Pacifica
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco Sport
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Ranger
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Ford Mustang
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Mustang
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Jeep Wagoneer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Lincoln Aviator
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-250 Super Duty
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Explorer
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford F-150
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Silverado 2500HD
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco 4-Door
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Ford F-250 Super Duty
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-150
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford Bronco
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford F-250 Super Duty
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Ford Expedition
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-350 Super Duty
Roswell, NM
Roswell, NM
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Ford F-350 Super Duty
Roswell, NM
Roswell, NM
Reviews & OAV Score™
Buyer reviews and the composite OAV Score™ for Roswell Ford inventory in Roswell, NM.
not enough data yet
No published reviews yet.
How this dealer listing is verified
This dealer entry is one of 56,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Dealers who want this listing removed entirely may email oavsupport@oav.io.