OAV Dealer Intelligence
Capital Ford of Morganton inventory in Morganton, NC
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Market snapshot · October 27, 2026
The best priced vehicles at Capital Ford of Morganton in Morganton, NC are listed below their typical market range, based on comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals. From regularly refreshed market data.
Use this page to
- Compare Capital Ford of Morganton's prices against the local Morganton, NC market.
- Find Capital Ford of Morganton's lowest-days-on-lot inventory (faster-turning vehicles).
- Track Capital Ford of Morganton's deal mix (Great Deal / Fair Price / Overpriced) over time.
Top Deals at capital ford of morganton in Morganton, NC Today
Vehicles labeled Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin, per OAV's price-to-market analysis of comparable listings. Days-on-lot velocity is a separate demand signal, not part of the verdict.
5,631 total vehicles listed · 2,738 new · 2,893 used
Request availability and out-the-door price
OAV will route your inquiry to Capital Ford of Morganton for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 5,631 vehicles in inventory.
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Best-priced vehicles at Capital Ford of Morganton
OAV found 5,631 active listings for Capital Ford of Morganton in Morganton, NC (2,738 new · 2,893 used). The strongest deal signals are based on price-to-market range and comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals, not ranking inputs.
Top deals on this page are vehicles rated Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; days-on-lot and Demand-Verified sell-through appear alongside as separate demand context, never as part of the verdict.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2022 Ford Escape | $17,677 | $18,997 – $23,225 | 6.9% below | 27 days | Priced 6.9% below OAV's expected market range, 27 days listed. |
| 2023 Hyundai Santa Fe | $19,499 | $22,998 – $26,922 | 15.2% below | 27 days | Priced 15.2% below OAV's expected market range, 27 days listed. |
| 2025 Chevrolet Malibu | $19,599 | $22,301 – $23,200 | 12.1% below | 27 days | Priced 12.1% below OAV's expected market range, 27 days listed. |
| 2023 Kia Forte | $20,163 | $22,594 – $23,493 | 10.8% below | 27 days | Priced 10.8% below OAV's expected market range, 27 days listed. |
| 2022 Ford Escape | $20,499 | $21,397 – $21,991 | 4.2% below | 27 days | Priced 4.2% below OAV's expected market range, 27 days listed. |
Compared against similar comparable listings.
According to RetailVision™ data, OAV is currently analyzing approximately 5,500 vehicles in this dealer's inventory in Morganton, NC.
New Inventory
2,738 new vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
2,738
Average Price
$57,881
Price Range
$28,659–$402,044
Avg Days on Lot
22
Deal Mix
Great Dealsⓘ
70
2.6% of inventory
Fair Priceⓘ
2,573
94.0% of inventory
Overpricedⓘ
79
2.9% of inventory
Unscoredⓘ
0
0.0% of inventory
Used Inventory
2,893 used vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
2,893
Average Price
$33,631
Price Range
$5,150–$132,500
Avg Days on Lot
21
Deal Mix· 100 of 2,893 shown
Great Dealsⓘ
5
5.0% of 100 shown
Fair Priceⓘ
21
21.0% of 100 shown
Overpricedⓘ
1
1.0% of 100 shown
Unscoredⓘ
73
73.0% of 100 shown
Current Inventory (100 of 5,631)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Ford Escape
Morganton, NC
Market: $18,997 – $23,225
Comparison: 54 similar vehicles
Competitively priced ~7% below the typical range compared to similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Santa Fe
Morganton, NC
Market: $22,998 – $26,922
Comparison: 38 similar vehicles
Competitively priced ~15% below the typical range compared to similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Kia Forte
Morganton, NC
Market: $22,594 – $23,493
Comparison: 21 similar vehicles
Competitively priced ~11% below the typical range compared to similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Malibu
Morganton, NC
Market: $22,301 – $23,200
Comparison: 14 similar vehicles
Competitively priced ~12% below the typical range compared to similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Ford Escape
Morganton, NC
Market: $21,397 – $21,991
Comparison: 10 similar vehicles
Competitively priced ~4% below the typical range compared to similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
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2024 Volkswagen Jetta
Morganton, NC
Market: $14,920 – $18,988
Comparison: 71 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
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2020 Jeep Grand Cherokee
Morganton, NC
Market: $14,398 – $20,530
Comparison: 54 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)
Morganton, NC
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2025 Hyundai Elantra
Morganton, NC
Market: $19,235 – $23,896
Comparison: 44 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
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2022 Subaru Outback
Morganton, NC
Market: $20,798 – $25,824
Comparison: 42 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
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2025 Nissan Rogue
Morganton, NC
Market: $17,299 – $23,880
Comparison: 40 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Kia Soul
Morganton, NC
Market: $10,695 – $18,579
Comparison: 37 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 20 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota Corolla
Morganton, NC
Market: $16,888 – $23,494
Comparison: 35 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Cadillac XT4
Morganton, NC
Market: $12,798 – $20,395
Comparison: 32 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 8 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Subaru Forester
Morganton, NC
Market: $17,684 – $21,885
Comparison: 32 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Morganton, NC
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2024 Toyota Corolla
Morganton, NC
Market: $17,999 – $22,664
Comparison: 27 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Volkswagen Jetta
Morganton, NC
Market: $15,999 – $19,798
Comparison: 24 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Sentra
Morganton, NC
Market: $18,226 – $21,199
Comparison: 23 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Hyundai Palisade
Morganton, NC
Market: $21,672 – $25,788
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Morganton, NC
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2021 GENESIS G70
Morganton, NC
Market: $20,590 – $25,982
Comparison: 18 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Nissan Rogue
Morganton, NC
Market: $11,990 – $19,098
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 5 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Kia Telluride
Morganton, NC
Market: $14,997 – $27,816
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 26 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Cadillac XT4
Morganton, NC
Market: $20,789 – $23,325
Comparison: 15 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Jeep Grand Cherokee
Morganton, NC
Market: $6,490 – $17,995
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Ford F-150
Morganton, NC
Market: $14,999 – $29,990
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Altima
Morganton, NC
Market: $15,950 – $21,380
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Hyundai Tucson
Morganton, NC
Market: $17,290 – $20,889
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 27 days listed (based on current market benchmarks)
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Ford Flex
Morganton, NC
Market: $11,500 – $15,423
Comparison: 11 similar vehicles
Priced ~14% above the typical market range for similar vehicles (based on current market benchmarks)
Morganton, NC
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2011 GMC Acadia
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Hyundai Santa Fe
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Ford Escape
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2011 Ford Expedition
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Toyota Corolla
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Hyundai Tucson
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2012 Toyota Sequoia
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Subaru Outback
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Chrysler Pacifica
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Volkswagen Tiguan
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Hyundai Tucson
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Ford Fiesta
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Jeep Grand Cherokee
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Honda CR-V
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Toyota RAV4
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Mazda CX-5
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Hyundai Tucson
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Jeep Wrangler
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Hyundai Kona
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Jeep Wrangler Unlimited
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Jeep All-New Wrangler Unlimited
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Chevrolet Blazer
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Versa Sedan
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Kia Sportage
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Elantra
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Chevrolet Malibu
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Volkswagen Jetta
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Altima
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Chrysler Pacifica Hybrid
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Lincoln Navigator
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Ford Escape
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Hyundai Kona
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Malibu
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Subaru Forester
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Toyota RAV4
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Chevrolet TrailBlazer
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Nissan Altima
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Tucson
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Sonata
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Ford Escape
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Hyundai Kona
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Hyundai Sonata
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Jeep Grand Cherokee
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Sentra
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2016 Toyota 4Runner
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Rogue
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Chevrolet Malibu
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Mazda Mazda3
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 RAM 1500 Pickup
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Subaru Crosstrek
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Nissan Rogue
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Equinox
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Mazda CX-5
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Kia Telluride
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Chevrolet Silverado 1500
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Mazda CX-5
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Escape
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Hyundai Sonata
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Ford F-150
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Chevrolet Tahoe
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Kia Sportage
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Mazda CX-5
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Ford Bronco Sport
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Jeep Grand Cherokee
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Kia Carnival
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Acura MDX
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota Corolla
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Kia K4
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Honda CR-V
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai Tucson
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Hyundai Tucson
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Ford F-150
Morganton, NC
Morganton, NC
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Honda Civic
Morganton, NC
Morganton, NC
Reviews & OAV Score™
Buyer reviews and the composite OAV Score™ for Capital Ford of Morganton inventory in Morganton, NC.
not enough data yet
No published reviews yet.
How this dealer listing is verified
This dealer entry is one of 56,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Dealers who want this listing removed entirely may email oavsupport@oav.io.