U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

OAV Dealer Intelligence

Bill Russell Ford inventory in Columbus, MS

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.

OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.

Market snapshot · June 3, 2026

150 total vehicles listed · 115 new · 35 used

Great Deals
1
of 150 total inventory
Total inventory
150
Columbus, MS

Request availability and out-the-door price

OAV will route your inquiry to Bill Russell Ford for current availability and an out-the-door price quote (taxes, fees, addons included). Choose from 150 vehicles in inventory.

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Best-priced vehicles at Bill Russell Ford

OAV found 150 active listings for Bill Russell Ford in Columbus, MS (115 new · 35 used). The strongest deal signals are based on price-to-market range, days-on-lot, local comparables, and Demand-Verified sell-through data where available.

Top deal signals on this page highlight vehicles that appear below their expected market range, have favorable days-on-lot context, or carry a demand signal based on OAV's market data.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Top deal signals

Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.

VehiclePriceExpected Market RangePTM GapDOLWhy it stands out
2025 Ford Bronco Sport$35,747$35,985 – $37,6222.9% below272 daysPriced 2.9% below OAV's expected market range, 272 days listed.

Compared against similar listings in the Columbus, MS market and broader regional inventory · refreshed daily.

According to RetailVision™ data, OAV is currently analyzing approximately 200 vehicles across the Columbus, MS market, refreshed daily.

New Inventory

115 new vehicles · AI-powered Price-to-Market analysis

Vehicles Listed

115

Average Price

$59,533

Price Range

$32,797–$95,220

Avg Days on Lot

126

Deal Mix· 81 of 115 shown

Great Deals

1

1.2% of 81 shown

Fair Price

27

33.3% of 81 shown

Overpriced

0

0.0% of 81 shown

Unscored

53

65.4% of 81 shown

Used Inventory

35 used vehicles · AI-powered Price-to-Market analysis

Vehicles Listed

35

Average Price

$49,858

Price Range

$16,990–$105,999

Avg Days on Lot

21

Deal Mix· 19 of 35 shown

Great Deals

0

0.0% of 19 shown

Fair Price

4

21.1% of 19 shown

Overpriced

0

0.0% of 19 shown

Unscored

15

78.9% of 19 shown

Current Inventory (100 of 150)

Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.

No Photo

2019 GMC Acadia

Columbus, MS

Unscored
$16,990114,596 mi

Market: $19,537$19,537

Columbus, MS

No Photo

2025 Ford Bronco Sport

Columbus, MS

Great Deal
$35,747Mileage not verified

Market: $35,985$37,622

Competitively priced ~3% below the typical range in the Columbus market compared to similar vehicles · 272 days on lot vs market avg 21.17 listed longer than typical for a deal at this price; verify Carfax history and request a pre-purchase inspection (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Ranger

Columbus, MS

Unscored
$37,862Mileage not verified

Market: $40,995$49,635

Columbus, MS

No Photo

2026 Ford Bronco Sport

Columbus, MS

Unscored
$38,060Mileage not verified

Market: $38,280$39,190

Columbus, MS

No Photo

2026 Ford Transit Van

Columbus, MS

Unscored
$48,561Mileage not verified

Market: $49,927$52,356

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$55,550Mileage not verified

Market: $56,547$61,390

Columbus, MS

No Photo

2025 Ford Mustang

Columbus, MS

Unscored
$56,230Mileage not verified

Market: $57,559$64,121

Columbus, MS

No Photo

2026 Ford Transit Passenger Van

Columbus, MS

Unscored
$62,640Mileage not verified

Market: $62,922$72,290

Columbus, MS

No Photo

2026 Ford Expedition

Columbus, MS

Unscored
$63,743Mileage not verified

Market: $64,064$69,120

Columbus, MS

No Photo

2025 Ford Expedition

Columbus, MS

Unscored
$75,99013,448 mi

Market: $85,990$85,990

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Unscored
$83,095Mileage not verified

Market: $83,295$95,220

Columbus, MS

No Photo

2018 Ford F-150

Columbus, MS

Unscored
$19,900155,071 mi

Market: $19,900$19,900

Columbus, MS

No Photo

2020 Jeep Grand Cherokee

Columbus, MS

Unscored
$21,99092,745 mi

Market: $21,990$21,990

Columbus, MS

No Photo

2022 Ford Edge

Columbus, MS

Unscored
$22,90072,502 mi

Market: $22,900$22,900

Columbus, MS

No Photo

2023 Ford Explorer

Columbus, MS

Unscored
$26,89080,395 mi

Market: $26,389$36,092

Columbus, MS

No Photo

2021 Chevrolet Blazer

Columbus, MS

Unscored
$26,98069,102 mi

Market: $26,980$26,980

Columbus, MS

No Photo

2020 Ford Ranger

Columbus, MS

Unscored
$27,99044,068 mi

Market: $27,990$27,990

Columbus, MS

No Photo

2022 Ford Explorer

Columbus, MS

Unscored
$31,89041,936 mi

Market: $23,669$32,429

Columbus, MS

No Photo

2026 Ford Maverick

Columbus, MS

Fair Price
$32,797Mileage not verified

Market: $31,428$39,040

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 203 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2025 Ford Bronco Sport

Columbus, MS

Unscored
$34,99011,687 mi

Market: $34,990$34,990

Columbus, MS

No Photo

2026 Ford Maverick

Columbus, MS

Fair Price
$35,310Mileage not verified

Market: $31,428$39,040

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 33 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Bronco Sport

Columbus, MS

Unscored
$36,365Mileage not verified

Market: $32,550$37,535

Columbus, MS

No Photo

2025 Ford Bronco Sport

Columbus, MS

Fair Price
$36,602Mileage not verified

Market: $35,747$37,622

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 384 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Maverick

Columbus, MS

Unscored
$37,051Mileage not verified

Market: $37,051$37,051

Columbus, MS

No Photo

2025 Ford Bronco Sport

Columbus, MS

Fair Price
$37,067Mileage not verified

Market: $35,747$37,622

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 272 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2025 Ford Bronco Sport

Columbus, MS

Unscored
$39,722Mileage not verified

Market: $39,722$39,722

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$41,380Mileage not verified

Market: $41,380$41,380

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$41,796Mileage not verified

Market: $41,796$41,796

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$42,716Mileage not verified

Market: $42,716$42,716

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$42,918Mileage not verified

Market: $42,918$42,918

Columbus, MS

No Photo

2023 Ford F-150

Columbus, MS

Fair Price
$42,99069,849 mi

Market: $29,864$46,672

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 23 days on lot (market avg 21.17) selling in line with local demand (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Ranger

Columbus, MS

Unscored
$43,087Mileage not verified

Market: $37,862$49,635

Columbus, MS

No Photo

2025 Ford Ranger

Columbus, MS

Unscored
$43,982220 mi

Market: $43,982$43,982

Columbus, MS

No Photo

2026 Ford Bronco 4-Door

Columbus, MS

Fair Price
$46,006Mileage not verified

Market: $43,061$53,706

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 125 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Ranger

Columbus, MS

Unscored
$46,190Mileage not verified

Market: $37,862$49,635

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$46,608Mileage not verified

Market: $44,669$51,110

Columbus, MS

No Photo

2025 Ford F-150

Columbus, MS

Unscored
$46,9608,542 mi

Market: $46,960$46,960

Columbus, MS

No Photo

2020 Ford Transit Van

Columbus, MS

Unscored
$47,20043,921 mi

Market: $47,200$47,200

Columbus, MS

No Photo

2025 Ford Mustang Mach-E

Columbus, MS

Unscored
$47,585174 mi

Market: $47,585$47,585

Columbus, MS

No Photo

2025 Ford Ranger

Columbus, MS

Unscored
$48,045Mileage not verified

Market: $48,045$48,045

Columbus, MS

No Photo

2024 Ford F-150

Columbus, MS

Unscored
$48,31830,856 mi

Market: $48,318$48,318

Columbus, MS

No Photo

2026 Ford Transit Van

Columbus, MS

Unscored
$49,927Mileage not verified

Market: $48,561$52,356

Columbus, MS

No Photo

2026 Ford Transit Van

Columbus, MS

Unscored
$50,123Mileage not verified

Market: $48,561$52,356

Columbus, MS

No Photo

2026 Ford Transit Van

Columbus, MS

Unscored
$50,188Mileage not verified

Market: $48,561$52,356

Columbus, MS

No Photo

2026 Ford Transit Van

Columbus, MS

Unscored
$50,202Mileage not verified

Market: $48,561$52,356

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$50,459Mileage not verified

Market: $49,503$57,055

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$50,615Mileage not verified

Market: $44,852$53,815

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 28 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2025 Ford Transit Van

Columbus, MS

Unscored
$52,312Mileage not verified

Market: $52,312$52,312

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$52,455Mileage not verified

Market: $49,503$57,055

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$52,815Mileage not verified

Market: $44,852$53,815

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 33 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2021 Ford F-150

Columbus, MS

Unscored
$53,87056,239 mi

Market: $53,870$53,870

Columbus, MS

No Photo

2024 Ford Mustang

Columbus, MS

Unscored
$53,99017,978 mi

Market: $53,990$53,990

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$54,060Mileage not verified

Market: $43,301$59,605

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 35 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Bronco 4-Door

Columbus, MS

Fair Price
$54,371Mileage not verified

Market: $49,286$62,415

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 101 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Bronco 4-Door

Columbus, MS

Fair Price
$54,725Mileage not verified

Market: $49,286$62,415

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 126 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Mustang

Columbus, MS

Unscored
$55,014Mileage not verified

Market: $52,509$67,175

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$56,474121 mi

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 77 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$56,474Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 130 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$56,547Mileage not verified

Market: $55,550$61,390

Columbus, MS

No Photo

2025 Ford Bronco 4-Door

Columbus, MS

Unscored
$57,033Mileage not verified

Market: $56,365$60,050

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$57,302Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 187 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Explorer

Columbus, MS

Unscored
$57,385Mileage not verified

Market: $55,550$61,390

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$57,523Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 39 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2025 Ford Mustang

Columbus, MS

Unscored
$57,559Mileage not verified

Market: $56,230$64,121

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$57,645Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 182 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2025 Ford Mustang

Columbus, MS

Unscored
$57,837Mileage not verified

Market: $56,230$64,121

Columbus, MS

No Photo

2023 Ford F-150

Columbus, MS

Unscored
$57,98045,201 mi

Market: $57,980$57,980

Columbus, MS

No Photo

2026 Ford F-250 Super Duty

Columbus, MS

Fair Price
$58,169Mileage not verified

Market: $54,215$77,745

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 264 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$58,275156 mi

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 7 days on lot vs market avg 21.17 high demand in this market (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-250 Super Duty

Columbus, MS

Fair Price
$58,361Mileage not verified

Market: $54,215$77,745

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 101 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$58,585Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 144 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$59,860Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 27 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$60,050Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 26 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$60,545Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 26 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$60,692Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 97 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Unscored
$62,138Mileage not verified

Market: $62,138$71,135

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Unscored
$62,138Mileage not verified

Market: $62,138$71,135

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Unscored
$62,844Mileage not verified

Market: $62,138$71,135

Columbus, MS

No Photo

2026 Ford Transit Passenger Van

Columbus, MS

Unscored
$62,922Mileage not verified

Market: $62,640$72,290

Columbus, MS

No Photo

2025 Ford F-150

Columbus, MS

Unscored
$63,582Mileage not verified

Market: $63,582$63,582

Columbus, MS

No Photo

2025 Ford Expedition

Columbus, MS

Fair Price
$63,99026,516 mi

Market: $57,950$67,650

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 13 days on lot vs market avg 21.17 high demand in this market (based on current market benchmarks)

Columbus, MS

No Photo

2025 Ford Bronco 4-Door

Columbus, MS

Unscored
$64,056Mileage not verified

Market: $60,837$64,257

Columbus, MS

No Photo

2026 Ford Expedition

Columbus, MS

Unscored
$64,064Mileage not verified

Market: $63,743$69,120

Columbus, MS

No Photo

2026 Ford Expedition

Columbus, MS

Unscored
$64,079Mileage not verified

Market: $63,743$69,120

Columbus, MS

No Photo

2025 Ford Bronco 4-Door

Columbus, MS

Unscored
$64,136Mileage not verified

Market: $60,837$64,257

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$64,405Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 33 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2025 Ford Expedition

Columbus, MS

Fair Price
$64,98018,324 mi

Market: $57,950$67,650

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 13 days on lot vs market avg 21.17 high demand in this market (based on current market benchmarks)

Columbus, MS

No Photo

2025 Ford Expedition

Columbus, MS

Fair Price
$64,99023,742 mi

Market: $57,950$67,650

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 13 days on lot vs market avg 21.17 high demand in this market (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Transit Passenger Van

Columbus, MS

Unscored
$65,552Mileage not verified

Market: $62,640$72,290

Columbus, MS

No Photo

2026 Ford Expedition

Columbus, MS

Unscored
$66,054Mileage not verified

Market: $63,743$69,120

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$66,145Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 11 days on lot vs market avg 21.17 high demand in this market (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford Expedition

Columbus, MS

Unscored
$66,148Mileage not verified

Market: $63,743$69,120

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Fair Price
$66,420Mileage not verified

Market: $56,474$80,732

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 26 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Unscored
$66,797181 mi

Market: $62,138$71,135

Columbus, MS

No Photo

2026 Ford F-250 Super Duty

Columbus, MS

Fair Price
$67,042Mileage not verified

Market: $54,215$77,745

Fairly priced — in line with the typical market range in the Columbus market for similar vehicles · 63 days on lot (market avg 21.17) (based on current market benchmarks)

Columbus, MS

No Photo

2026 Ford F-250 Super Duty

Columbus, MS

Unscored
$67,397Mileage not verified

Market: $67,397$67,397

Columbus, MS

No Photo

2026 Ford Expedition

Columbus, MS

Unscored
$68,860Mileage not verified

Market: $63,743$69,120

Columbus, MS

No Photo

2026 Ford F-150

Columbus, MS

Unscored
$70,610Mileage not verified

Market: $62,138$71,135

Columbus, MS

No Photo

2024 Ford F-150

Columbus, MS

Unscored
$70,90031,077 mi

Market: $70,900$70,900

Columbus, MS

No Photo

2026 Ford F-250 Super Duty

Columbus, MS

Unscored
$71,2962,117 mi

Market: $71,296$71,296

Columbus, MS

How this dealer listing is verified

This dealer entry is one of 57,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented methodology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.

This page renders OAV's public market summary for this rooftop. Claim your listing to manage profile content, route inbound buyer inquiries, and access RetailVision™ analytics. Start the verification flow at /dealers/signup. Dealers who want this listing removed entirely may email support@oav.io.