OAV Dealer Intelligence
Morehart Murphy Regional Auto Center inventory in Durango, CO
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Market snapshot · October 26, 2026
The best priced vehicles at Morehart Murphy Regional Auto Center in Durango, CO are listed below their typical market range, based on comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals. From regularly refreshed market data.
Use this page to
- Compare Morehart Murphy Regional Auto Center's prices against the local Durango, CO market.
- Find Morehart Murphy Regional Auto Center's lowest-days-on-lot inventory (faster-turning vehicles).
- Track Morehart Murphy Regional Auto Center's deal mix (Great Deal / Fair Price / Overpriced) over time.
Top Deals at morehart murphy regional auto center in Durango, CO Today
Vehicles labeled Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin, per OAV's price-to-market analysis of comparable listings. Days-on-lot velocity is a separate demand signal, not part of the verdict.
100 total vehicles listed · 28 new · 72 used
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Best-priced vehicles at Morehart Murphy Regional Auto Center
OAV found 100 active listings for Morehart Murphy Regional Auto Center in Durango, CO (28 new · 72 used). The strongest deal signals are based on price-to-market range and comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals, not ranking inputs.
Top deals on this page are vehicles rated Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; days-on-lot and Demand-Verified sell-through appear alongside as separate demand context, never as part of the verdict.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2026 GMC Sierra 1500 | $57,389 | $62,879 – $74,009 | 8.7% below | 112 days | Priced 8.7% below OAV's expected market range, 112 days listed. |
| 2026 GMC Yukon | $89,389 | $91,184 – $99,169 | 2.0% below | 59 days | Priced 2.0% below OAV's expected market range, 59 days listed. |
Compared against similar comparable listings.
According to RetailVision™ data, OAV is currently analyzing approximately 100 vehicles in this dealer's inventory in Durango, CO.
New Inventory
28 new vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
28
Average Price
$73,346
Price Range
$42,429–$97,014
Avg Days on Lot
56
Deal Mix· 28 of 28 shown
Great Dealsⓘ
2
7.1% of 28 shown
Fair Priceⓘ
10
35.7% of 28 shown
Overpricedⓘ
0
0.0% of 28 shown
Unscoredⓘ
16
57.1% of 28 shown
Used Inventory
72 used vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
72
Average Price
$33,662
Price Range
$17,989–$65,984
Avg Days on Lot
47
Deal Mix· 69 of 72 shown
Great Dealsⓘ
0
0.0% of 69 shown
Fair Priceⓘ
3
4.3% of 69 shown
Overpricedⓘ
1
1.4% of 69 shown
Unscoredⓘ
65
94.2% of 69 shown
Current Inventory (97 of 100)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Durango, CO
Market: $62,879 – $74,009
Comparison: 36 similar vehicles
Competitively priced ~9% below the typical range compared to similar vehicles · 112 days listed (based on current market benchmarks)
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Yukon
Durango, CO
Market: $91,184 – $99,169
Comparison: 12 similar vehicles
Competitively priced ~2% below the typical range compared to similar vehicles · 59 days listed (based on current market benchmarks)
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD
Durango, CO
Market: $93,037 – $101,484
Comparison: 60 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 88 days listed (based on current market benchmarks)
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD
Durango, CO
Market: $93,037 – $101,484
Comparison: 60 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 87 days listed (based on current market benchmarks)
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Durango, CO
Market: $57,389 – $74,009
Comparison: 36 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 33 days listed (based on current market benchmarks)
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 RAM 1500 Pickup
Durango, CO
Market: $26,749 – $39,950
Comparison: 31 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)
Durango, CO
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2026 GMC Sierra 2500HD
Durango, CO
Market: $71,628 – $91,934
Comparison: 21 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 112 days listed (based on current market benchmarks)
Durango, CO
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2026 GMC Sierra 2500HD
Durango, CO
Market: $71,311 – $91,934
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 103 days listed (based on current market benchmarks)
Durango, CO
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2025 Subaru Crosstrek
Durango, CO
Market: $28,492 – $35,491
Comparison: 19 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Durango, CO
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2025 Subaru Crosstrek
Durango, CO
Market: $28,320 – $34,790
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Durango, CO
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2027 GMC Yukon XL
Durango, CO
Market: $95,900 – $106,498
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 43 days listed (based on current market benchmarks)
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 GMC Yukon XL
Durango, CO
Market: $95,900 – $106,498
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 19 days listed (based on current market benchmarks)
Durango, CO
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2026 GMC Sierra 2500HD
Durango, CO
Market: $86,489 – $92,639
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 88 days listed (based on current market benchmarks)
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD
Durango, CO
Market: $86,489 – $92,639
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 53 days listed (based on current market benchmarks)
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD
Durango, CO
Market: $86,489 – $92,639
Comparison: 10 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 61 days listed (based on current market benchmarks)
Durango, CO
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2020 Subaru Ascent
Durango, CO
Market: $9,800 – $19,578
Comparison: 16 similar vehicles
Priced ~30% above the typical market range for similar vehicles (based on current market benchmarks)
Durango, CO
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2024 Chevrolet Trax
Durango, CO
Durango, CO
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2019 Jeep Cherokee
Durango, CO
Durango, CO
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2018 Honda Ridgeline
Durango, CO
Durango, CO
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2020 Jeep Compass
Durango, CO
Durango, CO
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2013 Cadillac Escalade
Durango, CO
Durango, CO
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2019 Subaru Forester
Durango, CO
Durango, CO
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2023 Chevrolet Equinox
Durango, CO
Durango, CO
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2022 Kia Sportage
Durango, CO
Durango, CO
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2022 Subaru Impreza
Durango, CO
Durango, CO
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2022 Subaru Ascent
Durango, CO
Durango, CO
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2024 Subaru Forester
Durango, CO
Durango, CO
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2020 Subaru Forester
Durango, CO
Durango, CO
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2023 Jeep Renegade
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Trax
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Subaru Impreza
Durango, CO
Durango, CO
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2022 Nissan Rogue
Durango, CO
Durango, CO
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2024 Honda Accord
Durango, CO
Durango, CO
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2024 Honda Civic Hatchback
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Kia Sorento
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Subaru Crosstrek
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Escape
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Crosstrek
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Impreza
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Subaru Crosstrek
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Ford Ranger
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Subaru Ascent
Durango, CO
Durango, CO
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2022 Honda CR-V
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Subaru Forester
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Kia Sorento
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Equinox
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Toyota Highlander
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Chevrolet Equinox
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Subaru Outback
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Buick Enclave
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Terrain
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Jeep Wrangler
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Forester
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Forester
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Dodge Durango
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Forester
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Dodge Durango
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Ascent
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Subaru Outback
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Jeep Wrangler 4-Door
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Jeep Wrangler Unlimited
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Jeep Wrangler 4-Door
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Honda Pilot
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Chevrolet Silverado 2500HD
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Colorado
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 GMC Terrain
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 GMC Terrain
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Tacoma
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Toyota Tacoma
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 GMC Terrain
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Toyota Tundra
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Kia Telluride
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Chevrolet Silverado 1500
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Acadia
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Chevrolet Suburban
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Chevrolet Camaro
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 2500 Pickup
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 2500 Pickup
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 RAM 2500 Pickup
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Ford F-150
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Acadia
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 GMC Sierra 1500
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Chevrolet Silverado 2500HD
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 GMC Sierra 2500HD
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Yukon
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 1500
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Yukon
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 3500HD
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 GMC Sierra 2500HD
Durango, CO
Durango, CO
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 GMC Yukon
Durango, CO
Durango, CO
Reviews & OAV Score™
Buyer reviews and the composite OAV Score™ for Morehart Murphy Regional Auto Center inventory in Durango, CO.
not enough data yet
No published reviews yet.
How this dealer listing is verified
This dealer entry is one of 56,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Dealers who want this listing removed entirely may email oavsupport@oav.io.