How does OAV determine a Great Deal at Fito's Enterprise?

OAV scores every listing against a comparable cohort of similar vehicles using its patent-pending Price-to-Market (PTM) methodology, built on OAV's patented vehicle market standardization technology. A vehicle qualifies as a Great Deal when its asking price is below the comparable-range floor by at least OAV's minimum-gap margin (a listing below the floor by less than that margin is Fair Price) AND it has enough comparable depth for a confident verdict. Listings without enough comparable depth are surfaced as Unscored rather than mislabeled. Full PTM methodology and DefinedTerm anchors for every label (Great Deal, Fair Price, Overpriced, Unscored) at https://app.oav.io/price-to-market.

How is Fito's Enterprise's inventory priced compared to the Santa Rosa, CA market?

OAV's Deal Mix summary on this page shows what share of Fito's Enterprise's inventory currently scores Great Deal, Fair Price, or Overpriced against the local Santa Rosa, CA comparable market. Aggregate mix is a fast read of pricing posture; per-listing detail is in the Top Deals table and full inventory grid.

How often is Fito's Enterprise's inventory data refreshed on OAV?

OAV refreshes inventory data daily from the latest snapshot. The Market snapshot stamp near the top of this page shows the actual snapshot date so freshness is verifiable. Price-to-market analysis, days-on-lot, and Demand-Verified sell-through cohorts recompute on the same cadence.

OAV Dealer Intelligence

Fito's Enterprise inventory in Santa Rosa, CA

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Market snapshot · October 20, 2026

OAV evaluates vehicle asking prices against comparable listings when sufficient market evidence is available. Days-on-lot and Demand-Verified sell-through are separate demand signals. Market data is refreshed regularly.

Use this page to

Compare Fito's Enterprise's prices against the local Santa Rosa, CA market.
Find Fito's Enterprise's lowest-days-on-lot inventory (faster-turning vehicles).
Track Fito's Enterprise's deal mix (Great Deal / Fair Price / Overpriced) over time.

47 total vehicles listed · 47 used

Great Deals

of 47 total inventory

Total inventory

Santa Rosa, CA

Request availability and out-the-door price

OAV will route your inquiry to Fito's Enterprise for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 47 vehicles in inventory.

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Vehicles at Fito's Enterprise

OAV found 47 active listings for Fito's Enterprise in Santa Rosa, CA. OAV evaluates vehicle asking prices against comparable listings when sufficient market evidence is available. Days-on-lot and Demand-Verified sell-through are separate demand signals. Market data is refreshed regularly.

According to RetailVision™ data, OAV is currently analyzing approximately 47 vehicles in this dealer's inventory in Santa Rosa, CA.

Used Inventory

47 used vehicles · evidence-backed Price-to-Market analysis

Vehicles Listed

Average Price

$11,539

Price Range

$6,777–$19,499

Avg Days on Lot

Deal Mix· 27 of 47 shown

Great Dealsⓘ

0.0% of 27 shown

Fair Priceⓘ

11.1% of 27 shown

Overpricedⓘ

0.0% of 27 shown

Unscoredⓘ

88.9% of 27 shown

Current Inventory (27 of 47)

Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Honda CR-V

Santa Rosa, CA

Fair PriceModerate · 35

$13,99995,563 mi

Market: $7,619 – $17,990

Comparison: 35 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 47 days listed (based on current market benchmarks)

Santa Rosa, CA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2018 Ford Escape

Santa Rosa, CA

Fair PriceModerate · 27

$9,499108,601 mi

Market: $5,900 – $14,195

Comparison: 27 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 130 days listed (based on current market benchmarks)

Santa Rosa, CA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 BMW X1

Santa Rosa, CA

Fair PriceLimited · 13

$10,999114,116 mi

Market: $7,900 – $16,998

Comparison: 13 similar vehicles

Fairly priced — in line with the typical market range for similar vehicles · 32 days listed (based on current market benchmarks)

Santa Rosa, CA

Image from the dealer's site. OAV does not own, control, or store dealer images.

2014 Chevrolet Traverse

Santa Rosa, CA

Vehicles at Fito's Enterprise

Used Inventory

Current Inventory (27 of 47)

2014 Honda CR-V

2018 Ford Escape

2017 BMW X1

2014 Chevrolet Traverse

2014 Ford Flex

2017 Ford Flex

2009 Honda Fit

2012 BMW 5 Series

2015 Ford Flex

2019 Ford Escape

2013 Dodge Charger

2017 RAM Promaster City

2013 Ford Explorer

2013 Ford Mustang

2016 Honda HR-V

2017 Jeep Cherokee

2016 Honda CR-V

2020 Chrysler Pacifica

2020 Mazda MAZDA6

2017 Ford Explorer

2018 Ford Explorer

2008 Toyota FJ Cruiser

2008 Toyota FJ Cruiser

2019 Honda Insight

2018 Honda CR-V

2015 GMC Yukon XL

2018 GMC Sierra 1500

Reviews & OAV Score™

How this dealer listing is verified