OAV Dealer Intelligence
Merchant Honda inventory in Selma, AL
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.
OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.
Market snapshot · October 25, 2026
The best priced vehicles at Merchant Honda in Selma, AL are listed below their typical market range, based on comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals. From regularly refreshed market data.
Use this page to
- Compare Merchant Honda's prices against the local Selma, AL market.
- Find Merchant Honda's lowest-days-on-lot inventory (faster-turning vehicles).
- Track Merchant Honda's deal mix (Great Deal / Fair Price / Overpriced) over time.
Top Deals at merchant honda in Selma, AL Today
Vehicles labeled Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin, per OAV's price-to-market analysis of comparable listings. Days-on-lot velocity is a separate demand signal, not part of the verdict.
267 total vehicles listed · 71 new · 196 used
Request availability and out-the-door price
OAV will route your inquiry to Merchant Honda for current availability and an out-the-door price quote (taxes, fees, add-ons included). Choose from 267 vehicles in inventory.
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
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Best-priced vehicles at Merchant Honda
OAV found 267 active listings for Merchant Honda in Selma, AL (71 new · 196 used). The strongest deal signals are based on price-to-market range and comparable listings; days-on-lot and Demand-Verified sell-through are shown as separate demand signals, not ranking inputs.
Top deals on this page are vehicles rated Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; days-on-lot and Demand-Verified sell-through appear alongside as separate demand context, never as part of the verdict.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2023 BMW i4 | $32,698 | $34,698 – $40,973 | 5.8% below | 53 days | Priced 5.8% below OAV's expected market range, 53 days listed. |
| 2023 Mercedes-Benz EQS SUV | $36,198 | $40,917 – $57,691 | 11.5% below | 142 days | Priced 11.5% below OAV's expected market range, 142 days listed. |
| 2024 Rivian R1T | $60,698 | $66,758 – $66,833 | 9.1% below | 3 days | Priced 9.1% below OAV's expected market range, 3 days listed. |
Compared against similar comparable listings.
According to RetailVision™ data, OAV is currently analyzing approximately 300 vehicles in this dealer's inventory in Selma, AL.
New Inventory
71 new vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
71
Average Price
$36,213
Price Range
$26,589–$53,789
Avg Days on Lot
66
Deal Mix· 14 of 71 shown
Great Dealsⓘ
0
0.0% of 14 shown
Fair Priceⓘ
6
42.9% of 14 shown
Overpricedⓘ
0
0.0% of 14 shown
Unscoredⓘ
8
57.1% of 14 shown
Used Inventory
196 used vehicles · evidence-backed Price-to-Market analysis
Vehicles Listed
196
Average Price
$36,246
Price Range
$4,698–$175,198
Avg Days on Lot
59
Deal Mix· 86 of 196 shown
Great Dealsⓘ
3
3.5% of 86 shown
Fair Priceⓘ
27
31.4% of 86 shown
Overpricedⓘ
0
0.0% of 86 shown
Unscoredⓘ
56
65.1% of 86 shown
Current Inventory (100 of 267)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 BMW i4
Selma, AL
Market: $34,698 – $40,973
Comparison: 19 similar vehicles
Competitively priced ~6% below the typical range compared to similar vehicles · 53 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Mercedes-Benz EQS SUV
Selma, AL
Market: $40,917 – $57,691
Comparison: 13 similar vehicles
Competitively priced ~12% below the typical range compared to similar vehicles · 142 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Rivian R1T
Selma, AL
Market: $66,758 – $66,833
Comparison: 13 similar vehicles
Competitively priced ~9% below the typical range compared to similar vehicles · 3 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Honda HR-V
Selma, AL
Market: $26,600 – $32,342
Comparison: 271 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 10 days listed (based on current market benchmarks)
Selma, AL
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2026 Honda Civic
Selma, AL
Market: $24,695 – $29,339
Comparison: 136 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 45 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Civic
Selma, AL
Market: $24,695 – $29,339
Comparison: 136 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 25 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Civic
Selma, AL
Market: $24,695 – $29,339
Comparison: 136 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 35 days listed (based on current market benchmarks)
Selma, AL
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2021 Nissan Rogue
Selma, AL
Market: $12,900 – $25,276
Comparison: 79 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 169 days listed (based on current market benchmarks)
Selma, AL
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2019 Honda Pilot
Selma, AL
Market: $12,999 – $25,000
Comparison: 71 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 23 days listed (based on current market benchmarks)
Selma, AL
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2023 Nissan Rogue
Selma, AL
Market: $16,204 – $22,995
Comparison: 65 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 18 days listed (based on current market benchmarks)
Selma, AL
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2021 Honda Accord
Selma, AL
Market: $15,995 – $26,998
Comparison: 64 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 3 days listed (based on current market benchmarks)
Selma, AL
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2023 Toyota Camry
Selma, AL
Market: $18,999 – $34,995
Comparison: 56 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 93 days listed (based on current market benchmarks)
Selma, AL
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2025 Nissan Altima
Selma, AL
Market: $17,696 – $23,289
Comparison: 41 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 128 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Honda HR-V
Selma, AL
Market: $18,619 – $25,900
Comparison: 38 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2027 Honda Civic
Selma, AL
Market: $25,450 – $28,982
Comparison: 38 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 7 days listed (based on current market benchmarks)
Selma, AL
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2021 Lexus NX
Selma, AL
Market: $18,995 – $41,935
Comparison: 34 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 85 days listed (based on current market benchmarks)
Selma, AL
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2025 Nissan Kicks
Selma, AL
Market: $20,558 – $25,424
Comparison: 33 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 143 days listed (based on current market benchmarks)
Selma, AL
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2024 Nissan Altima
Selma, AL
Market: $20,890 – $30,846
Comparison: 33 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 24 days listed (based on current market benchmarks)
Selma, AL
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2023 Volkswagen Tiguan
Selma, AL
Market: $22,925 – $25,430
Comparison: 32 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 23 days listed (based on current market benchmarks)
Selma, AL
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2024 Nissan Altima
Selma, AL
Market: $18,043 – $21,847
Comparison: 30 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 15 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Tesla Model 3
Selma, AL
Market: $16,833 – $27,977
Comparison: 29 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 16 days listed (based on current market benchmarks)
Selma, AL
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2019 Hyundai Sonata
Selma, AL
Market: $5,999 – $16,598
Comparison: 27 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 21 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Ford F-150
Selma, AL
Market: $18,499 – $31,218
Comparison: 27 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 37 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Rogue
Selma, AL
Market: $22,998 – $28,375
Comparison: 26 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 471 days listed (based on current market benchmarks)
Selma, AL
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2021 Ford Bronco 4-Door
Selma, AL
Market: $35,204 – $38,339
Comparison: 23 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 221 days listed (based on current market benchmarks)
Selma, AL
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2025 Nissan Altima
Selma, AL
Market: $19,997 – $24,649
Comparison: 21 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 17 days listed (based on current market benchmarks)
Selma, AL
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2016 Cadillac Escalade
Selma, AL
Market: $16,900 – $29,900
Comparison: 20 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 73 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Tesla Model 3
Selma, AL
Market: $26,997 – $30,998
Comparison: 17 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 12 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Cadillac LYRIQ
Selma, AL
Market: $39,399 – $42,083
Comparison: 16 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 54 days listed (based on current market benchmarks)
Selma, AL
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2020 Nissan Pathfinder
Selma, AL
Market: $16,300 – $21,998
Comparison: 14 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 104 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Tesla Model 3
Selma, AL
Market: $23,997 – $28,317
Comparison: 14 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 30 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford Ecosport
Selma, AL
Market: $9,299 – $15,695
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 185 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Rogue
Selma, AL
Market: $21,112 – $25,995
Comparison: 13 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 38 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Tesla Model 3
Selma, AL
Market: $21,789 – $32,005
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 43 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Accord
Selma, AL
Market: $32,589 – $33,144
Comparison: 12 similar vehicles
Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 39 days listed (based on current market benchmarks)
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Tesla Model Y
Selma, AL
Market: $37,277 – $43,990
Comparison: 12 similar vehicles
Fairly priced — in line with the typical market range for similar vehicles · 11 days listed (based on current market benchmarks)
Selma, AL
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2008 Hyundai Elantra
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2015 Jeep Cherokee
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2007 Mazda MX-5 Miata
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Hyundai Santa Fe
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Dodge Challenger
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2013 Tesla Model S
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2017 Ford Taurus
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Nissan NV Passenger
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Chrysler Pacifica Hybrid
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan ARIYA
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Altima
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 GMC Yukon
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Nissan Ariya
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Maserati Levante
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Lexus NX
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Altima
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Altima
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 RAM 1500 Pickup
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Ford Ranger
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Nissan Altima
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2018 Toyota Tacoma
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Honda Pilot
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Ford Escape
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Ford Escape
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 Tesla Model 3
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Ford Escape
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Rogue
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Toyota bZ4X
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Ford Bronco Sport
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2004 Ford Thunderbird
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 GENESIS G70
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2014 Ford F-250 Super Duty
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2019 RAM 1500 Pickup
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Hyundai IONIQ 5
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 GMC Sierra 1500 Denali
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Honda Accord
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Altima
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Nissan Altima
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Ford F-150
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Acura TLX
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 GENESIS GV80
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Tesla Model 3
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Tesla Model 3
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Tesla Model 3
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2020 Ford F-150
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Civic
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Honda Accord
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Civic
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Civic
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Civic
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Civic
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Civic
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Civic
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2021 Tesla Model Y
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Nissan Frontier
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Honda Accord
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Tesla Model Y
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Mercedes-Benz EQS SUV
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2024 Cadillac LYRIQ
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Tesla Model 3
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2022 Tesla Model X
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2025 Mercedes-Benz CLE
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2023 Mercedes-Benz GLS
Selma, AL
Selma, AL
Image from the dealer's site. OAV does not own, control, or store dealer images.
2026 Tesla Model X
Selma, AL
Selma, AL
Reviews & OAV Score™
Buyer reviews and the composite OAV Score™ for Merchant Honda inventory in Selma, AL.
not enough data yet
No published reviews yet.
How this dealer listing is verified
This dealer entry is one of 56,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This page renders OAV's public market summary for this rooftop. Dealers who want this listing removed entirely may email oavsupport@oav.io.