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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

SUVs near Marshall, MO 65340

OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and comparable listings.

OAV helps determine if a vehicle is a good deal by comparing its price to similar listings within its supported comparable range. Sell-through is separate Demand-Verified evidence, not part of the price verdict.

Explore SUVs in Marshall, MO 65340 with OAV's Price-to-Market analysis against comparable listings. A verdict appears only where the evidence supports one. These vehicles are grouped by OAV's price verdict in the order Great Deal, Fair Price, Overpriced, then Unscored; within each group they are listed from the lowest asking price upward. Days-on-lot is shown as a separate demand signal and is not a ranking input.

Market snapshot · October 8, 2026

What makes OAV different from traditional car-listing sites

Traditional vehicle-listing marketplaces are built for shoppers to browse inventory. OAV is the answer-engine layer above the marketplace: it evaluates vehicle asking prices with Price-to-Market against comparable listings and shows the market evidence behind each verdict. Days-on-lot and sell-through from similar vehicles are separate demand evidence, never inputs to the Price-to-Market verdict. OAV is built for the next car-shopping behavior: asking which vehicle to buy, not just browsing inventory.

How OAV Identifies Deals

OAV builds a comparable range for each vehicle from regularly refreshed dealer-advertised listings — same make, model and year range, trim where the data supports it. Where the evidence supports a verdict, a vehicle is rated by how its asking price compares to that range; days-on-lot and sell-through are separate demand signals, never inputs to the Price-to-Market verdict. When OAV evaluates a listing but the evidence does not support a verdict, the listing is Unscored.

  • Millions of retail comparables across U.S. markets.
  • Vehicles compared on year, make, model, and trim (when available).
  • Real price-to-market ranges from regularly refreshed market data.
  • Days-on-lot is a separate demand signal, never an input to the Price-to-Market verdict.
  • Listings priced below the comparable-range floor by at least OAV's minimum-gap margin surface as Great Deal — a great deal compared to similar vehicles currently for sale.
  • Listings priced within the comparable range, or below the floor by less than that margin surface as Fair Price — fairly priced, in line with what comparable vehicles are typically listed for.
  • Listings priced above the comparable range surface as Overpriced — above market, higher than what comparable vehicles are typically listed for.
  • Dealer business information is public on every profile. OAV-claimed dealers manage their profile directly and route inquiries through OAV.

This helps identify which listings are a great deal relative to comparable vehicles — OAV's Great Deal verdict — and shows the evidence behind every rating.

Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).

Learn how OAV identifies Demand-Verified Deals™

How OAV works — common questions

How does OAV find cars priced below market?
OAV compares a listing's asking price against similar vehicles currently for sale — using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount — to compute a price-to-market range. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.
What makes a Demand-Verified Deal different from a cheap listing?
A cheap listing is just priced low. The Demand-Verified badge is sell-through evidence: the listing's similar-vehicle sold cohort is moving faster than its market baseline, and this listing hasn't aged beyond that cohort's typical selling window — it is separate from OAV's price verdict. A Demand-Verified Deal combines both: the Demand-Verified badge AND a Great Deal verdict from Price-to-Market (priced below the comparable-range floor by at least OAV's minimum-gap margin). The price verdict establishes where the asking price sits relative to OAV's supported comparable range. The Demand-Verified signal measures whether the matched sold cohort is moving faster than its market baseline and whether this listing remains within that cohort's typical selling window — it does not show that buyers are paying this listing's asking price. While OAV re-validates the sell-through claim, the badge is withheld on every listing and no Demand-Verified Deals are being labeled.
Does OAV use local market comparables?
Yes — local-first. OAV starts with comparable retail listings in the same metro and broader region, and widens the comparison set only when local inventory is too thin to support a reliable range. A truck in Dallas is compared against Dallas-area trucks where the local market supports it; an EV in Los Angeles against LA-area EVs. This local-first approach makes the price-to-market math meaningful.
Why does days-on-lot matter when shopping for used cars?
How long a vehicle sits is a demand signal about its cohort, not proof that buyers are paying this listing's price. OAV compares a listing's days-on-lot to the sold cohort of similar vehicles: when comparable vehicles have been selling quickly and this listing is still within that cohort's typical selling window, it corroborates real demand. A listing sitting far longer than its cohort typically takes to sell is the opposite signal — worth confirming its history, condition, and price before assuming it's a deal.
Can OAV help find trucks, SUVs, or EVs priced below market?
Yes — OAV has body-type market views for trucks, SUVs, sedans and EVs in major U.S. metros and ZIP codes. Each listing links to its vehicle page. Start at the homepage or any city or ZIP page.

According to RetailVision™ data, OAV is currently analyzing approximately 2,300 SUVs across the Marshall, MO 65340 market.

SUV Listings

2,301

Average Price

$37,661

Price Range

$2,999–$164,220

Avg Days on Lot

63

SUV Market near Marshall, MO 65340

Dealers within 50 miles of Marshall, MO have 2,301 SUVs listed. The average asking price is $37,661, with prices ranging from $2,999 to $164,220. The average SUV listing stays on dealer lots for 63 days.

OAV answers these questions

What are the best priced SUVs in Marshall, MO 65340?
Great Deal means priced below the comparable-range floor by at least OAV's minimum-gap margin; Fair Price means priced within the comparable range, or below the floor by less than that margin.
Which SUVs in Marshall, MO 65340 are priced below market?
SUVs in Marshall, MO 65340 rated Great Deal are priced below the comparable-range floor by at least OAV's minimum-gap margin. Each one links to its vehicle page.
Which listings are Demand-Verified in Marshall, MO 65340?
A listing is Demand-Verified when the matched sold cohort of similar vehicles is moving faster than its market baseline, the cohort meets minimum-sample and freshness requirements, and this specific listing has not aged beyond the cohort's typical selling window. It is sell-through evidence about demand, and is separate from OAV's price-to-market verdict.
Which SUVs are priced below comparable listings in Marshall, MO 65340?
OAV's Price-to-Market analysis compares a listing's asking price against similar SUVs in Marshall, MO 65340, using year, make, model, geography, and available configuration attributes, with trim/configuration matching applied where sufficient comparable data supports it, and mileage is not used to select comparables or adjust comparable prices, but acts as a reliability check on used vehicles — OAV withholds a verdict when mileage is very high or unreliable, or when a lower price is better explained by higher-than-typical mileage than by a genuine market discount. Where OAV publishes a verdict, a listing priced below the comparable-range floor by at least OAV's minimum-gap margin is rated Great Deal; one priced within the comparable range, or below the floor by less than that margin, is Fair Price.

SUVs market summary — Marshall, MO 65340

MarketMarshall, MO 65340
Body typeSUVs
Listings analyzed2,301
Average price$37,661
Price range$2,999 – $164,220
Price-to-Market basisAsking price vs comparable listings (same make/model, year window, trim where available). Days-on-lot and sell-through are separate demand signals, not verdict inputs.
Refresh cadenceDaily

Popular SUV Makes near 65340

Ford (546)Jeep (414)Chevrolet (287)GMC (157)Toyota (116)Mercedes-Benz (97)Buick (74)Lincoln (64)

Featured SUVs Listings near 65340

2017 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford Escape SE

Columbia, MO

Great DealLimited · 12
$9,99980,036 mi

Market: $12,000 – $12,587

Comparison: 12 similar vehicles

Competitively priced ~17% below the typical range compared to similar vehicles · 109 days listed (based on current market benchmarks)

Columbia, MO

2021 Ford Escape S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Ford Escape S

Columbia, MO

Great DealLimited · 19
$12,14995,070 mi

Market: $13,555 – $19,395

Comparison: 19 similar vehicles

Competitively priced ~10% below the typical range compared to similar vehicles · 64 days listed (based on current market benchmarks)

Columbia, MO

2019 Ford Escape SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Ford Escape SEL

Columbia, MO

Great DealLimited · 11
$12,89985,953 mi

Market: $13,791 – $14,378

Comparison: 11 similar vehicles

Competitively priced ~6% below the typical range compared to similar vehicles · 4 days listed (based on current market benchmarks)

Columbia, MO

2017 Jeep Wrangler Unlimited Sport S

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Jeep Wrangler Unlimited Sport S

Columbia, MO

Great DealLimited · 10
$15,987103,792 mi

Market: $17,993 – $18,580

Comparison: 10 similar vehicles

Competitively priced ~11% below the typical range compared to similar vehicles · 26 days listed (based on current market benchmarks)

Columbia, MO

2022 Cadillac XT5 Premium Luxury

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Cadillac XT5 Premium Luxury

Columbia, MO

Great DealModerate · 41
$19,00094,175 mi

Market: $23,599 – $31,398

Comparison: 41 similar vehicles

Competitively priced ~19% below the typical range compared to similar vehicles · 61 days listed (based on current market benchmarks)

Columbia, MO

2021 Kia Sportage EX

Image from the dealer's site. OAV does not own, control, or store dealer images.

2021 Kia Sportage EX

Columbia, MO

Great DealLimited · 12
$19,00044,450 mi

Market: $20,434 – $23,999

Comparison: 12 similar vehicles

Competitively priced ~7% below the typical range compared to similar vehicles · 35 days listed (based on current market benchmarks)

Columbia, MO

2023 Ford Escape Active

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Escape Active

Columbia, MO

Great DealLimited · 10
$21,35428,942 mi

Market: $22,761 – $23,348

Comparison: 10 similar vehicles

Competitively priced ~6% below the typical range compared to similar vehicles · 64 days listed (based on current market benchmarks)

Columbia, MO

2023 BMW X3 30i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW X3 30i

Columbia, MO

Great DealRobust · 204
$22,26596,655 mi

Market: $26,620 – $50,289

Comparison: 204 similar vehicles

Competitively priced ~16% below the typical range compared to similar vehicles · 119 days listed (based on current market benchmarks)

Columbia, MO

2020 Jeep Grand Cherokee Summit

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Jeep Grand Cherokee Summit

Warrensburg, MO

Great DealLimited · 13
$22,37598,753 mi

Market: $24,034 – $28,062

Comparison: 13 similar vehicles

Competitively priced ~7% below the typical range compared to similar vehicles · 195 days listed (based on current market benchmarks)

Warrensburg, MO

2025 Jeep Compass Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Jeep Compass Limited

Columbia, MO

Great DealLimited · 17
$22,95926,335 mi

Market: $23,700 – $29,599

Comparison: 17 similar vehicles

Competitively priced ~3% below the typical range compared to similar vehicles · 25 days listed (based on current market benchmarks)

Columbia, MO

2025 Volkswagen Taos SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2025 Volkswagen Taos SE

Columbia, MO

Great DealLimited · 10
$23,49519,232 mi

Market: $24,404 – $24,991

Comparison: 10 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 5 days listed (based on current market benchmarks)

Columbia, MO

2026 Jeep Compass Latitude Altitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Compass Latitude Altitude

Warrensburg, MO

Great DealModerate · 40
$23,50016 mi

Market: $26,500 – $32,078

Comparison: 40 similar vehicles

Competitively priced ~11% below the typical range compared to similar vehicles · 290 days listed (based on current market benchmarks)

Warrensburg, MO

2026 Jeep Compass Trailhawk

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Jeep Compass Trailhawk

Columbia, MO

Great DealModerate · 25
$23,62327,616 mi

Market: $24,398 – $28,745

Comparison: 25 similar vehicles

Competitively priced ~3% below the typical range compared to similar vehicles · 68 days listed (based on current market benchmarks)

Columbia, MO

2022 Lincoln Nautilus Reserve

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Lincoln Nautilus Reserve

Warrensburg, MO

Great DealRobust · 74
$24,48882,206 mi

Market: $25,600 – $37,697

Comparison: 74 similar vehicles

Competitively priced ~4% below the typical range compared to similar vehicles · 49 days listed (based on current market benchmarks)

Warrensburg, MO

2023 Dodge Durango Citadel

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Dodge Durango Citadel

Warrensburg, MO

Great DealLimited · 16
$25,750105,616 mi

Market: $31,994 – $35,445

Comparison: 16 similar vehicles

Competitively priced ~20% below the typical range compared to similar vehicles · 5 days listed (based on current market benchmarks)

Warrensburg, MO

2023 Ford Explorer Platinum

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Ford Explorer Platinum

Columbia, MO

Great DealRobust · 72
$27,000111,380 mi

Market: $32,693 – $44,399

Comparison: 72 similar vehicles

Competitively priced ~17% below the typical range compared to similar vehicles · 88 days listed (based on current market benchmarks)

Columbia, MO

2022 Dodge Durango R/T

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Dodge Durango R/T

Columbia, MO

Great DealRobust · 52
$28,50086,776 mi

Market: $31,509 – $38,651

Comparison: 52 similar vehicles

Competitively priced ~10% below the typical range compared to similar vehicles · 12 days listed (based on current market benchmarks)

Columbia, MO

2026 Ford Bronco Sport Big Bend

Image from the dealer's site. OAV does not own, control, or store dealer images.

2026 Ford Bronco Sport Big Bend

Warrensburg, MO

Great DealRobust · 53
$28,70610 mi

Market: $29,660 – $35,463

Comparison: 53 similar vehicles

Competitively priced ~3% below the typical range compared to similar vehicles · 49 days listed (based on current market benchmarks)

Warrensburg, MO

2023 BMW X5 40i

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 BMW X5 40i

Columbia, MO

Great DealRobust · 119
$31,00076,050 mi

Market: $32,473 – $49,218

Comparison: 119 similar vehicles

Competitively priced ~5% below the typical range compared to similar vehicles · 63 days listed (based on current market benchmarks)

Columbia, MO

2017 Ford Escape SE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2017 Ford Escape SE

Lexington, MO

Fair PriceLimited · 14
$6,50085,383 mi

Market: $6,950 – $14,544

Comparison: 14 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 39 days listed (based on current market benchmarks)

Lexington, MO

2020 Ford Edge SEL

Image from the dealer's site. OAV does not own, control, or store dealer images.

2020 Ford Edge SEL

Columbia, MO

Fair PriceModerate · 35
$13,200107,849 mi

Market: $13,595 – $17,840

Comparison: 35 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 73 days listed (based on current market benchmarks)

Columbia, MO

2023 Jeep Renegade Latitude

Image from the dealer's site. OAV does not own, control, or store dealer images.

2023 Jeep Renegade Latitude

Columbia, MO

Fair PriceRobust · 136
$16,13885,083 mi

Market: $16,333 – $23,989

Comparison: 136 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 39 days listed (based on current market benchmarks)

Columbia, MO

2022 Hyundai Tucson Limited

Image from the dealer's site. OAV does not own, control, or store dealer images.

2022 Hyundai Tucson Limited

Columbia, MO

Fair PriceRobust · 77
$18,59995,757 mi

Market: $19,118 – $27,990

Comparison: 77 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 18 days listed (based on current market benchmarks)

Columbia, MO

2019 Toyota RAV4 LE

Image from the dealer's site. OAV does not own, control, or store dealer images.

2019 Toyota RAV4 LE

Columbia, MO

Fair PriceModerate · 38
$18,795103,447 mi

Market: $19,124 – $25,719

Comparison: 38 similar vehicles

Fairly priced — priced near the comparable range, but not far enough below it to qualify as a Great Deal · 55 days listed (based on current market benchmarks)

Columbia, MO

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