2023 Lamborghini Urus S
Vehicle Details
S
Beverly Hills, CA 90211
Is this 2023 Lamborghini Urus S a good deal?
OAV verdict: Fair Price
Why: Listed at $252,950, comparable market range $235,000–$269,990, based on 11 comparable listings. Days on lot: 79 days (market average 76 days).
Market price position
$252,950 · within market range
- Comparable range
- $235,000 – $269,990
- vs. market
- $17,950 above low · $17,040 below high
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$252,495This vehicle $252,950 · $455 (0%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$259,366This vehicle $252,950 · $6,416 (2%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-04) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 27–73 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Marshall Goldman Motor Sales & Leasing Inc
Beverly Hills, CA
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Lamborghini Urus
Listing updated: Aug 4, 2026Listed by an independent dealer in Beverly Hills, CA · On lot for 79 days · VIN verifiable at NHTSA
This used 2023 Lamborghini Urus S is listed at $252,950 by marshall goldman motor sales & leasing inc in Beverly Hills, CA 90211. It has 11,541 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 4.0L V8 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 11 comparable listings matched to this vehicle, the estimated market range is $235,000 to $269,990. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 79 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Beverly Hills, CA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Lamborghini Urus against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Beverly Hills, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN ZPBUB3ZL5PLA24127 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Lamborghini Urus Market in CA
CA Market Listings
86
Average Price
$275,169
Price Range
$185,000–$399,999
Avg Days on Lot
76
Based on all 86 2021-2025 Lamborghini Urus listings in the CA market, the average asking price is $275,169. This listing at $252,950 is $22,219 below the broader CA average (8% below the CA average). This is a wider, all-trim comparison across CA; OAV's price verdict above uses the closer comparable set. Comparable prices in CA range from $185,000 to $399,999. Similar vehicles spend an average of 76 days on dealer lots in this market.
Similar Lamborghini Urus Listings in CA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: S — compare trims below)
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