2026 BMW 7 Series

Listed by a franchise dealer in Atlanta, GA · On lot for 137 days · VIN verifiable at NHTSA

This new 2026 BMW 7 Series 740i is listed at $107,839 by global imports bmw in Atlanta, GA 30339. It has 12 miles on the odometer. The exterior color is Gray. It features a RWD drivetrain with a 3.0L I6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 27 similar vehicles in the Atlanta market, the estimated market range is $103,280 to $124,913. The local market range in GA is $107,739 to $107,739.

This vehicle has been on the lot for 137 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Atlanta, GA sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

• View the full Atlanta, GA sedans market →
• All vehicles in Atlanta, GA →
• All vehicles in GA →
• All vehicles from this dealer →

How this deal is rated

OAV compares this 2026 BMW 7 Series against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBA23EH00TCX76310 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 BMW 7 Series Market in GA

Based on 340 comparable 2024-2028 BMW 7 Series listings in GA, the average asking price is $101,196. This listing at $107,839 is $6,643 above average (7% above market). Comparable prices in GA range from $58,000 to $161,153. Similar vehicles spend an average of 99 days on dealer lots in this market.

Similar BMW 7 Series Listings in GA

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: 740i — compare trims below)