Is the $45,344 price on this 2023 BMW 4 Series a good deal?

OAV rates this as Overpriced because the asking price of $45,344 is above the typical market range for this vehicle.

What is the average price for a 2023 BMW 4 Series in SC?

Based on 389 comparable listings in SC, the average asking price for a 2021-2025 BMW 4 Series is $46,528, with prices ranging from $23,989 to $68,118.

How long does a 2023 BMW 4 Series typically stay on dealer lots?

Comparable BMW 4 Series listings in SC spend an average of 41 days on dealer lots.

Where is this 2023 BMW 4 Series located?

This vehicle is listed in Columbia, SC 29212. VIN: WBA23AT06PCM90385. Mileage: 42,273 miles.

What is the fair market price range for this 2023 BMW 4 Series?

OAV's Price-to-Market analysis estimates the fair market range is $27,524 to $42,524, based on 4 comparable vehicles.

Vehicle Details

VINWBA23AT06PCM90385

Trim430i

Exterior ColorGray

DrivetrainRWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typeused

Days on Lot3

Days on Market22

2023 BMW 4 Series

430i

Unscored

$45,34442,273 miles

Columbia, SC 29212

Market price position

Lowest comparable ($)

27,524

Highest comparable ($)

42,524

This vehicle's price ($)

45,344

$45,344 · $2,820 above market high

$27,524comparable$42,524

Regional range: $27,524 – $42,524
vs. market high: + $2,820 (7% above)
Comparable vehicles: 4

Demand-Verified· Backed by recent sales data

High Demand

Similar vehicles recently sold in an estimated 14–57 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$27,524 – $42,524

Dealer Info

Hidden

Columbia, SC

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About This 2023 BMW 4 Series

Listing updated: May 5, 2026

Listed by a franchise dealer in Columbia, SC · On lot for 3 days · VIN verifiable at NHTSA

This used 2023 BMW 4 Series 430i is listed at $45,344 by a franchise dealer in Columbia, SC 29212. It has 42,273 miles on the odometer. The exterior color is Gray. It features a RWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 4 similar vehicles in the Columbia market, the estimated market range is $27,524 to $42,524.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 BMW 4 Series against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN WBA23AT06PCM90385 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 BMW 4 Series Market in SC

Comparable Vehicles

389

Average Price

$46,528

Price Range

$23,989–$68,118

Avg Days on Lot

Based on 389 comparable 2021-2025 BMW 4 Series listings in SC, the average asking price is $46,528. This listing at $45,344 is $1,184 below average (3% below market). Comparable prices in SC range from $23,989 to $68,118. Similar vehicles spend an average of 41 days on dealer lots in this market.