Is the $17,897 price on this 2023 Kia Soul a good deal?

OAV rates this as Fair Price because the asking price of $17,897 is within the typical market range for this vehicle.

What is the average price for a 2023 Kia Soul in NC?

Based on 1,569 comparable listings in NC, the average asking price for a 2021-2025 Kia Soul is $18,833, with prices ranging from $8,900 to $28,164.

How long does a 2023 Kia Soul typically stay on dealer lots?

Comparable Kia Soul listings in NC spend an average of 59 days on dealer lots.

Where is this 2023 Kia Soul located?

This vehicle is listed in Durham, NC 27712. VIN: KNDJ23AU7P7895618. Mileage: 29,893 miles.

What is the fair market price range for this 2023 Kia Soul?

OAV's Price-to-Market analysis estimates the fair market range is $15,399 to $20,195, based on 68 comparable vehicles.

No Photo Available

Vehicle Details

VINKNDJ23AU7P7895618

TrimLX

Exterior ColorGray

DrivetrainFWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot174

2023 Kia Soul

Fair Price

$17,89729,893 mi

Durham, NC 27712

Is this 2023 Kia Soul LX a good deal?

OAV verdict: Fair Price

Why: Listed at $17,897, comparable market range $15,399–$20,195, based on 68 comparable listings. Days on lot: 174 days (market average 59 days).

Market price position

Lowest comparable ($)

15,399

Highest comparable ($)

20,195

This vehicle's price ($)

17,897

$17,897 · within market range

$15,399comparable$20,195

Regional range: $15,399 – $20,195
vs. market: $2,498 above low · $2,298 below high
Comparable vehicles: 68

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–66 days.

Verify before inquiring

This listing has been on market about 2.6x longer than typical for similar vehicles (cohort sells in 15–66 days; this one is at 174). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$15,399 – $20,195

University Ford North

Durham, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from university ford north →

Request availability and out-the-door price

OAV will route your inquiry to University Ford North for current availability of this 2023 Kia Soul LX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Kia Soul

Listing updated: Jun 6, 2026

Listed by a franchise dealer in Durham, NC · On lot for 174 days · VIN verifiable at NHTSA

This used 2023 Kia Soul LX is listed at $17,897 by university ford north in Durham, NC 27712. It has 29,893 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 68 similar vehicles in the Durham market, the estimated market range is $15,399 to $20,195.

This vehicle has been on the lot for 174 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Durham, NC hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Soul against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Durham, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KNDJ23AU7P7895618 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Soul Market in NC

Comparable Vehicles

1,569

Average Price

$18,833

Price Range

$8,900–$28,164

Avg Days on Lot

Based on 1,569 comparable 2021-2025 Kia Soul listings in NC, the average asking price is $18,833. This listing at $17,897 is $936 below average (5% below market). Comparable prices in NC range from $8,900 to $28,164. Similar vehicles spend an average of 59 days on dealer lots in this market.