Vehicle Details
2026 Hyundai Sonata
SE
Madison, WI 53718
Market price position
$25,735 · $605 below market low
- Regional range
- $26,340 – $28,840
- vs. market low
- — $605 (2% below)
- Comparable vehicles
- 9
Similar vehicles recently sold in an estimated 6–84 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Dealer Info
Madison, WI
This dealer is not yet on OAV
Request a connection and we'll notify the dealer you're interested
About This 2026 Hyundai Sonata
Listing updated: May 14, 2026Listed by a franchise dealer in Madison, WI · On lot for 29 days · VIN verifiable at NHTSA
This new 2026 Hyundai Sonata SE is listed at $25,735 by a franchise dealer in Madison, WI 53718. It has 14 miles on the odometer. The exterior color is Silver. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 9 similar vehicles in the Madison market, the estimated market range is $26,340 to $28,840. The local market range in WI is $26,340 to $28,840.
This vehicle has been on the lot for 29 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Madison, WI sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Sonata against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN KMHL24JA5TA573489 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Sonata Market in WI
Comparable Vehicles
495
Average Price
$28,948
Price Range
$19,800–$38,775
Avg Days on Lot
103
Based on 495 comparable 2024-2028 Hyundai Sonata listings in WI, the average asking price is $28,948. This listing at $25,735 is $3,213 below average (11% below market). Comparable prices in WI range from $19,800 to $38,775. Similar vehicles spend an average of 103 days on dealer lots in this market.
Similar Hyundai Sonata Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SE — compare trims below)
2024 Hyundai Sonata
SEL
Kenosha, WI
2025 Hyundai Sonata
SEL
Delavan, WI
2025 Hyundai Sonata
SEL
Hudson, WI
2025 Hyundai Sonata
SE
Greenfield, WI
2025 Hyundai Sonata
SE
Oconomowoc, WI
2025 Hyundai Sonata
SE
Waukesha, WI
2026 Hyundai Sonata
SE
Glendale, WI
2026 Hyundai Sonata
SE
Fond du Lac, WI