Is the $10,590 price on this 2010 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $10,590 is within the typical market range for this vehicle.

What is the average price for a 2010 Toyota RAV4 in WI?

Based on 53 comparable listings in WI, the average asking price for a 2008-2012 Toyota RAV4 is $10,923, with prices ranging from $3,199 to $29,281.

How long does a 2010 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in WI spend an average of 38 days on dealer lots.

Where is this 2010 Toyota RAV4 located?

This vehicle is listed in Eagle River, WI 54521. VIN: JTMRF4DV1A5019969. Mileage: 102,365 miles.

What is the fair market price range for this 2010 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $10,590 to $10,590, based on available comparable vehicles.

Vehicle Details

VINJTMRF4DV1A5019969

TrimSport

Exterior ColorGray

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot5

2010 Toyota RAV4

Sport

Unscored

$10,590102,365 mi

Eagle River, WI 54521

Is this 2010 Toyota RAV4 Sport a good deal?

OAV verdict: Unscored

Why: Listed at $10,590, comparable market range $10,590–$10,590. Days on lot: 5 days (market average 38 days).

Market price position

Lowest comparable ($)

10,590

Highest comparable ($)

10,590

This vehicle's price ($)

10,590

$10,590 · only listing at this price

$10,590 — single data point

Regional range: $10,590 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 10–48 days.

What does Demand-Verified mean?

Dealer Info

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Eagle River, WI

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About This 2010 Toyota RAV4

Listing updated: May 18, 2026

Listed by a franchise dealer in Eagle River, WI · On lot for 5 days · VIN verifiable at NHTSA

This used 2010 Toyota RAV4 Sport is listed at $10,590 by a franchise dealer in Eagle River, WI 54521. It has 102,365 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Eagle River market, the estimated market range is $10,590 to $10,590.

This vehicle has been on the lot for 5 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Eagle River, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2010 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Eagle River, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTMRF4DV1A5019969 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2010 Toyota RAV4 Market in WI

Comparable Vehicles

Average Price

$10,923

Price Range

$3,199–$29,281

Avg Days on Lot

Based on 53 comparable 2008-2012 Toyota RAV4 listings in WI, the average asking price is $10,923. This listing at $10,590 is $333 below average (3% below market). Comparable prices in WI range from $3,199 to $29,281. Similar vehicles spend an average of 38 days on dealer lots in this market.