Is the $53,924 price on this 2026 Toyota RAV4 Plug-in Hybrid a good deal?

OAV rates this as Fair Price because the asking price of $53,924 is within the typical market range for this vehicle.

What is the average price for a 2026 Toyota RAV4 Plug-in Hybrid in TN?

Based on 92 comparable listings in TN, the average asking price for a 2024-2028 Toyota RAV4 Plug-in Hybrid is $50,425, with prices ranging from $44,064 to $55,533.

How long does a 2026 Toyota RAV4 Plug-in Hybrid typically stay on dealer lots?

Comparable Toyota RAV4 Plug-in Hybrid listings in TN spend an average of 20 days on dealer lots.

Where is this 2026 Toyota RAV4 Plug-in Hybrid located?

This vehicle is listed in Columbia, TN 38401. VIN: JTM7ERAV0TD005968. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4 Plug-in Hybrid?

OAV's Price-to-Market analysis estimates the fair market range is $53,924 to $53,924, based on available comparable vehicles.

Vehicle Details

VINJTM7ERAV0TD005968

TrimGR Sport

Exterior ColorBlack

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeElectric

Inventory Typenew

MSRP$52,829

Days on Lot13

Days on Market12

2026 Toyota RAV4 Plug-in Hybrid

GR Sport

Fair Price

$53,9240 miles

Columbia, TN 38401

Market price position

Lowest comparable ($)

53,924

Highest comparable ($)

53,924

This vehicle's price ($)

53,924

$53,924 · only listing at this price

$53,924 — single data point

Regional range: $53,924 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$52,314 – $52,314

Regional Range$52,314 – $52,474

Dealer Info

Hidden

Columbia, TN

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About This 2026 Toyota RAV4 Plug-in Hybrid

Listing updated: Apr 25, 2026

Listed by a franchise dealer in Columbia, TN · On lot for 13 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 Plug-in Hybrid GR Sport is listed at $53,924 by a franchise dealer in Columbia, TN 38401. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on available similar vehicles in the Columbia market, the estimated market range is $53,924 to $53,924. The local market range in TN is $52,314 to $52,314.

This vehicle has been on the lot for 13 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2026 Toyota RAV4 Plug-in Hybrid against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Columbia, TN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN JTM7ERAV0TD005968 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Plug-in Hybrid Market in TN

Comparable Vehicles

Average Price

$50,425

Price Range

$44,064–$55,533

Avg Days on Lot

Based on 92 comparable 2024-2028 Toyota RAV4 Plug-in Hybrid listings in TN, the average asking price is $50,425. This listing at $53,924 is $3,499 above average (7% above market). Comparable prices in TN range from $44,064 to $55,533. Similar vehicles spend an average of 20 days on dealer lots in this market.