Is the $36,924 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as a Great Deal because the asking price of $36,924 is below the typical market range for this vehicle.

What is the average price for a 2026 Toyota RAV4 in CO?

Based on 1,157 comparable listings in CO, the average asking price for a 2024-2028 Toyota RAV4 is $37,251, with prices ranging from $22,950 to $50,000.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in CO spend an average of 38 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in Durango, CO 81301. VIN: JTM6DRBV8TD319087. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $38,923 to $40,749, based on 3 comparable vehicles.

Vehicle Details

VINJTM6DRBV8TD319087

TrimSE

Exterior ColorBlue

DrivetrainFWD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,259

Days on Lot17

2026 Toyota RAV4

Unscored

$36,924Mileage not verified

Durango, CO 81301

Is this 2026 Toyota RAV4 SE a good deal?

OAV verdict: Unscored

Why: Listed at $36,924, comparable market range $38,923–$40,749, based on 3 comparable listings. Days on lot: 17 days (market average 38 days).

Market price position

Lowest comparable ($)

38,923

Highest comparable ($)

40,749

This vehicle's price ($)

36,924

$36,924 · $1,999 below market low

$38,923comparable$40,749

Regional range: $38,923 – $40,749
vs. market low: — $1,999 (5% below)
Comparable vehicles: 3

Demand-Verified· Backed by recent sales data

High Demand

Similar vehicles recently sold in an estimated 6–34 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$38,923 – $38,923

Regional Range$38,923 – $40,749

Dealer Info

Hidden

Durango, CO

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About This 2026 Toyota RAV4

Listing updated: May 18, 2026

Listed by a franchise dealer in Durango, CO · On lot for 17 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 SE is listed at $36,924 by a franchise dealer in Durango, CO 81301. The exterior color is Blue. It features a FWD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Durango market, the estimated market range is $38,923 to $40,749. The local market range in CO is $38,923 to $38,923.

This vehicle has been on the lot for 17 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Durango, CO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Durango, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTM6DRBV8TD319087 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in CO

Comparable Vehicles

1,157

Average Price

$37,251

Price Range

$22,950–$50,000

Avg Days on Lot

Based on 1,157 comparable 2024-2028 Toyota RAV4 listings in CO, the average asking price is $37,251. This listing at $36,924 is $327 below average (1% below market). Comparable prices in CO range from $22,950 to $50,000. Similar vehicles spend an average of 38 days on dealer lots in this market.