Is the $12,990 price on this 2010 Toyota Prius a good deal?

OAV rates this as Fair Price because the asking price of $12,990 is within the typical market range for this vehicle.

What is the average price for a 2010 Toyota Prius in VA?

Based on 110 comparable listings in VA, the average asking price for a 2008-2012 Toyota Prius is $8,282, with prices ranging from $2,995 to $15,581.

How long does a 2010 Toyota Prius typically stay on dealer lots?

Comparable Toyota Prius listings in VA spend an average of 138 days on dealer lots.

Where is this 2010 Toyota Prius located?

This vehicle is listed in Colonial Heights, VA 23834. VIN: JTDKN3DU2A0015044. Mileage: 107,229 miles.

What is the fair market price range for this 2010 Toyota Prius?

OAV's Price-to-Market analysis estimates the fair market range is $12,990 to $12,990, based on available comparable vehicles.

Vehicle Details

VINJTDKN3DU2A0015044

TrimIV

Exterior ColorBlack

DrivetrainFWD

Engine1.8L I4

TransmissionCVT

Fuel TypeElectric / Unleaded

Inventory Typeused

Days on Lot11

Days on Market48

2010 Toyota Prius

Unscored

$12,990107,229 miles

Colonial Heights, VA 23834

Market price position

Lowest comparable ($)

12,990

Highest comparable ($)

12,990

This vehicle's price ($)

12,990

$12,990 · only listing at this price

$12,990 — single data point

Regional range: $12,990 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–51 days.

Dealer Info

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Colonial Heights, VA

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About This 2010 Toyota Prius

Listing updated: May 5, 2026

Listed by an independent dealer in Colonial Heights, VA · On lot for 11 days · VIN verifiable at NHTSA

This used 2010 Toyota Prius IV is listed at $12,990 by an independent dealer in Colonial Heights, VA 23834. It has 107,229 miles on the odometer. The exterior color is Black. It features a FWD drivetrain with a 1.8L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on available similar vehicles in the Colonial Heights market, the estimated market range is $12,990 to $12,990.

This vehicle has been on the lot for 11 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2010 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Colonial Heights, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDKN3DU2A0015044 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2010 Toyota Prius Market in VA

Comparable Vehicles

110

Average Price

$8,282

Price Range

$2,995–$15,581

Avg Days on Lot

138

Based on 110 comparable 2008-2012 Toyota Prius listings in VA, the average asking price is $8,282. This listing at $12,990 is $4,708 above average (57% above market). Comparable prices in VA range from $2,995 to $15,581. Similar vehicles spend an average of 138 days on dealer lots in this market.