Is the $31,998 price on this 2023 Toyota Prius a good deal?

OAV rates this as Fair Price because the asking price of $31,998 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Prius in CO?

Based on 54 comparable listings in CO, the average asking price for a 2021-2025 Toyota Prius is $26,536, with prices ranging from $13,705 to $43,423.

How long does a 2023 Toyota Prius typically stay on dealer lots?

Comparable Toyota Prius listings in CO spend an average of 41 days on dealer lots.

Where is this 2023 Toyota Prius located?

This vehicle is listed in Denver, CO 80234. VIN: JTDADABU5P3006979. Mileage: 11,835 miles.

What is the fair market price range for this 2023 Toyota Prius?

OAV's Price-to-Market analysis estimates the fair market range is $31,998 to $31,998, based on available comparable vehicles.

Vehicle Details

VINJTDADABU5P3006979

TrimXLE

Exterior ColorBlack

Drivetrain4WD

Engine2.0L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot57

Days on Market51

2023 Toyota Prius

XLE

Unscored

$31,99811,835 miles

Denver, CO 80234

Market price position

Lowest comparable ($)

31,998

Highest comparable ($)

31,998

This vehicle's price ($)

31,998

$31,998 · only listing at this price

$31,998 — single data point

Regional range: $31,998 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–50 days.

Dealer Info

Hidden

Denver, CO

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About This 2023 Toyota Prius

Listing updated: May 7, 2026

Listed by an independent dealer in Denver, CO · On lot for 57 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius XLE is listed at $31,998 by an independent dealer in Denver, CO 80234. It has 11,835 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on available similar vehicles in the Denver market, the estimated market range is $31,998 to $31,998.

This vehicle has been on the lot for 57 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Denver, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDADABU5P3006979 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Market in CO

Comparable Vehicles

Average Price

$26,536

Price Range

$13,705–$43,423

Avg Days on Lot

Based on 54 comparable 2021-2025 Toyota Prius listings in CO, the average asking price is $26,536. This listing at $31,998 is $5,462 above average (21% above market). Comparable prices in CO range from $13,705 to $43,423. Similar vehicles spend an average of 41 days on dealer lots in this market.