2023 Toyota Prius

Listed by a franchise dealer in Rochester, NY · On lot for 32 days · VIN verifiable at NHTSA

This used 2023 Toyota Prius LE is listed at $28,895 by bob johnson alfa romeo of rochester in Rochester, NY 14623. It has 23,322 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 similar vehicles in the Rochester market, the estimated market range is $30,918 to $31,093.

This vehicle has been on the lot for 32 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rochester, NY hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2023 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rochester, NY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDADABU5P3006304 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Prius Market in NY

Based on 204 comparable 2021-2025 Toyota Prius listings in NY, the average asking price is $30,517. This listing at $28,895 is $1,622 below average (5% below market). Comparable prices in NY range from $20,174 to $42,051. Similar vehicles spend an average of 32 days on dealer lots in this market.

Similar Toyota Prius Listings in NY

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: LE — compare trims below)