Is the $37,358 price on this 2026 Toyota Prius a good deal?

OAV rates this as Fair Price because the asking price of $37,358 is within the typical market range for this vehicle.

What is the average price for a 2026 Toyota Prius in NE?

Based on 32 comparable listings in NE, the average asking price for a 2024-2028 Toyota Prius is $33,535, with prices ranging from $22,950 to $40,919.

How long does a 2026 Toyota Prius typically stay on dealer lots?

Comparable Toyota Prius listings in NE spend an average of 85 days on dealer lots.

Where is this 2026 Toyota Prius located?

This vehicle is listed in Columbus, NE 68601. VIN: JTDADABU1T3036555. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota Prius?

OAV's Price-to-Market analysis estimates the fair market range is $37,358 to $37,358, based on available comparable vehicles.

Vehicle Details

VINJTDADABU1T3036555

TrimXLE

Exterior ColorBlue

Drivetrain4WD

Engine2.0L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$37,358

Days on Lot49

Days on Market48

2026 Toyota Prius

XLE

Unscored

$37,358

Columbus, NE 68601

Market price position

Lowest comparable ($)

37,358

Highest comparable ($)

37,358

This vehicle's price ($)

37,358

$37,358 · only listing at this price

$37,358 — single data point

Regional range: $37,358 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–65 days.

Dealer Info

Hidden

Columbus, NE

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About This 2026 Toyota Prius

Listing updated: May 2, 2026

Listed by a franchise dealer in Columbus, NE · On lot for 49 days · VIN verifiable at NHTSA

This new 2026 Toyota Prius XLE is listed at $37,358 by a franchise dealer in Columbus, NE 68601. The exterior color is Blue. It features a 4WD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on available similar vehicles in the Columbus market, the estimated market range is $37,358 to $37,358.

This vehicle has been on the lot for 49 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2026 Toyota Prius against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Columbus, NE, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDADABU1T3036555 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Prius Market in NE

Comparable Vehicles

Average Price

$33,535

Price Range

$22,950–$40,919

Avg Days on Lot

Based on 32 comparable 2024-2028 Toyota Prius listings in NE, the average asking price is $33,535. This listing at $37,358 is $3,823 above average (11% above market). Comparable prices in NE range from $22,950 to $40,919. Similar vehicles spend an average of 85 days on dealer lots in this market.