2026 Toyota Prius Plug-in Hybrid

Listed by a franchise dealer in Madison, WI · On lot for 56 days · VIN verifiable at NHTSA

This new 2026 Toyota Prius Plug-in Hybrid XSE Premium is listed at $42,764 by smart toyota in Madison, WI 53719. The exterior color is Gray. It features a FWD drivetrain with a 2.0L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 similar vehicles in the Madison market, the estimated market range is $41,458 to $43,686. The local market range in WI is $41,458 to $43,686.

This vehicle has been on the lot for 56 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI hatchbacks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2026 Toyota Prius Plug-in Hybrid against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JTDACACUXT3077445 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Prius Plug-in Hybrid Market in WI

Based on 89 comparable 2024-2028 Toyota Prius Plug-in Hybrid listings in WI, the average asking price is $41,120. This listing at $42,764 is $1,644 above average (4% above market). Comparable prices in WI range from $34,970 to $45,203. Similar vehicles spend an average of 55 days on dealer lots in this market.

Similar Toyota Prius Plug-in Hybrid Listings in WI

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XSE Premium — compare trims below)